Hi-Altitude Brands · 4 days ago
Performance Designer - Email & Paid Ads Specialist - Health & Wellness - REMOTE
United States
Full-time
Remote
Mid Level
$90K/yr - $110K/yr
3+ years expHi-Altitude Brands is a California-based health and wellness brand under the Hi-Altitude family of health-forward lifestyle brands. They are seeking a Performance Designer - Email & Paid Ads Specialist to enhance their direct response creative across various platforms and contribute to UGC-driven creative strategy while maintaining the brand's premium wellness image.
AdvertisingDirect MarketingMarketing
Responsibilities
Design high-performing static and motion assets across Meta, Google, and TikTok placements
Create conversion-optimized ad creatives, including:
Static feed ads
Carousels
Stories/Reels formats
TikTok-native vertical assets
YouTube/display units
Build ad toolkits that balance Stonehenge brand credibility with direct response urgency
Develop a creative that is scroll-stopping, benefit-forward, and performance-proven
Create high-impact overlays, hooks, captions, and framing that enhance UGC conversion
Stay current on what's working across DTC paid media (Meta + TikTok trends, formats, angles)
Contribute proactively to creative ideation, not just execution
Edit and iterate short-form performance video assets for paid social
Utilize tools like CapCut, After Effects, Premiere, or similar to:
Produce rapid UGC cutdowns
Add motion graphics, subtitles, hooks, and CTAs
Adapt the creative for platform-specific pacing and structure
Ensure video creative aligns with Stonehenge's trust-first wellness positioning
Design Amazon-specific conversion assets across key placements and campaign moments
Create high-performing creative for:
Sponsored Brands and Sponsored Display placements
Amazon DSP units
Deal/event creative (Prime Day, seasonal promos)
Storefront banners and modules
PDP-aligned thumbnails and product-focused imagery
Ensure message match between Amazon ads → PDP → A+ content experience
Collaborate with Amazon Growth stakeholders to iterate on creative based on marketplace performance signals
Drive rapid creative iteration cycles informed by CTR, CVR, CPA, ROAS, and engagement data
Develop structured design variations across:
Hooks
Benefit framing
Proof types (reviews, clinical support, guarantees)
CTA language
Format (static vs motion vs UGC overlay)
Contribute to a disciplined, creative testing roadmap that scales learnings across channels
Design conversion-focused email templates for:
Campaigns
Automations/flows
Product launches
Seasonal promotions
Build modular email systems optimized for:
Readability
Click-through behavior
Mobile-first conversion
Revenue per recipient
Balance Stonehenge's premium wellness brand with direct response performance principles
Create repeatable frameworks that support high-output creative production
Maintain organized Figma libraries, reusable components, and templated design blocks
Ensure systems allow speed without sacrificing quality or consistency
Work closely with Growth Marketing, Lifecycle, UGC, and Brand teams
Support launches, sprints, and seasonal campaign execution across channels
Communicate design rationale through performance insights, not subjective opinion
Qualification
Required
3-5 years of experience designing for DTC brands (wellness, supplements, CPG preferred)
2+ years in a performance-driven creative role focused on paid media conversion
Proven portfolio of high-performing ads across Meta, Google, TikTok, and/or Amazon
Experience designing lifecycle email templates that drive measurable results
Strong skills in Figma, Photoshop, Illustrator
Comfort with video editing tools such as CapCut, After Effects, Premiere, or similar
Deep understanding of creative testing frameworks and performance optimization methodologies
Strong knowledge of platform-specific best practices and creative constraints
Strong pulse on what's working in DTC paid social and TikTok creative trends
Experience designing for Amazon marketplace growth (DSP, sponsored placements, Storefronts)
Ability to work independently and take ownership of role
Preferred
Experience designing in regulated wellness categories where trust and compliance matter is a plus
Benefits
Fully remote position
Flexible time off + 9 annual company-paid holidays
Your Birthday is a paid vacation day (celebrate yourself!)
100% company-paid base plan Medical, Dental, and Vision Insurance for employees
100% company-paid Life Insurance and Short-Term Disability Coverage
Pet insurance
3% employer contributions to 401(k) - no match required
Matching charitable contributions up to $2,500/year
$1,200/annual Work From Home (WFH) stipend
Free monthly employee product samples and team discounts
Employee Referral Program
Professional development fund for employees (we love learning)
Employee recognition and rewards program
Calm app subscription
Fun company gatherings and a genuinely supportive team culture
A healthy respect for work/life balance
Company
Hi-Altitude Brands
Hi-Altitude Brands is a fast-growing, industry-leading creative marketing company in California.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Ethan Cohen
Chief Visionary / CEO
Meline Zaghikian
Executive Assistant to the CEO
Company data provided by crunchbase