Citi · 18 hours ago
Brand Strategy Lead, Wealth Marketing
New York New York United States
Full-time
Hybrid
Senior Level, Lead/Staff
$164K/yr - $245K/yr
10+ years expCiti is a leading global bank, and they are seeking a highly collaborative and detail-oriented Brand Strategy Lead to support the execution of Citi Wealth’s global brand strategy. This role will operationalize a unified and differentiated brand presence across various segments and touchpoints.
BankingFinanceFinancial Services
Responsibilities
Support execution of Citi Wealth’s global brand strategy and identity system across channels and regions
Partner with internal design, content, and marketing teams to bring creative campaigns and assets to life
Coordinate deliverables and timelines for brand-related initiatives, ensuring timely and consistent execution across stakeholders
Conduct research and benchmarking to inform creative development, messaging, and visual expression
Develop brand guidelines, visual toolkits, and internal communications to promote brand system understanding and adoption
Drive consistency in design and voice across marketing, content, and sales assets
Assist in managing agency partners, creative vendors, and internal contributors to deliver high-quality brand assets
Support presentations and storytelling to advocate for the brand internally and externally
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency
Qualification
Required
10+ years of experience in brand strategy, marketing execution, or creative operations
Demonstrated experience supporting large-scale brand initiatives and coordinating cross-functional stakeholders
Familiarity with visual identity systems, brand guidelines, and campaign toolkits
Strong project management and organizational skills with exceptional attention to detail
Confident communicator with a collaborative, solutions-oriented mindset
Comfortable working with creatives, marketers, and senior stakeholders alike
Bachelor's/University degree
Preferred
Background in financial services, luxury, tech, or professional services preferred
Master's degree preferred
Benefits
Medical, dental & vision coverage
401(k)
Life, accident, and disability insurance
Wellness programs
Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Company
Citi
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress.
10001+ employees
H1B Sponsorship
Citi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1386)
2024 (849)
2023 (1375)
2022 (1117)
2021 (876)
2020 (901)
Funding
Current Stage
Late StageLeadership Team
James Monahan
Managing Director / Global Head of Asset Servicing
Naveed Sultan
Managing Director, Chairman, Institutional Clients Group
Recent News
2026-02-04
Business Recorder
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2026-01-20
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