San Francisco Chronicle · 18 hours ago
Senior Creative Strategist
Austin, TX
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $110K/yrSan Francisco Chronicle is the branded content and custom storytelling arm of Hearst Newspapers. The StoryStudio Senior Creative Strategist is responsible for developing go-to-market strategies, managing sales and marketing collateral, and supporting business development efforts.
InternetNewsPublishingSocial Media
Responsibilities
Develop and manage StoryStudio’s brand voice and go-to-market strategy in partnership with the StoryStudio Director and President
Create audience narratives and client-facing materials that support sales and brand positioning
Develop, maintain, and organize sales collateral including case studies, vertical presentations, and pitch materials
Manage all incoming sales marketing material requests and proactively create new assets
Maintain an up-to-date content and asset library, including Google Drive and HearstStoryStudio.com
Build and manage a content and editorial calendar across blogs, whitepapers, ebooks, reports, webinars, infographics, and more
Create and schedule social media content to grow and strengthen the Hearst StoryStudio presence
Develop lead-generation initiatives through landing pages, calls-to-action, and gated content
Support inbound marketing, marketing automation, and lead-nurturing efforts in partnership with the Business Development Manager and President
Review and analyze performance metrics to understand how marketing activity converts into leads and customers, and continuously refine strategy
Coordinate an event strategy that leverages speaking opportunities, conferences, and industry presence
Partner with the Research Manager to package insights, statistics, and analysis for sales collateral and digital publishing
Qualification
Required
Bachelor's degree required
Previous marketing experience preferred
Strong knowledge of inbound marketing, digital marketing, social media advertising, and content strategy
Excellent written and verbal communication skills with a creative, data-driven mindset
Ability to thrive in a fast-paced, evolving environment where priorities may shift
Experience with marketing automation and content platforms to drive traffic, convert leads, and nurture prospects
Preferred
HubSpot
PowerPoint
Adobe InDesign & Photoshop
HTML (basic knowledge)
Excel and Google Docs
Dropbox
Benefits
Medical, Dental, and Vision coverage to keep you and your family healthy.
Competitive retirement plan with matching program in most markets.
Recharge with ample time off, including holidays and vacation.
Support for growing families, with paid leave for new parents.
Financial support for the care of your loved ones.
Be your best self with our mental wellness benefits.
Inclusive healthcare designed for every individual’s unique needs.
Helping you along every step of your family journey.
We care about your pets, too – helping you keep them happy and healthy.
Company
San Francisco Chronicle
This account represents the San Francisco Chronicle newsroom and its supporting departments/group recruitment efforts.
Founded in 1994
201-500 employees
Funding
Current Stage
Growth StageRecent News
EIN Presswire
2025-06-13
Company data provided by crunchbase