Hormel Foods · 3 hours ago
Social Media Content Specialist (Austin, MN/Chicago, IL/Eden Prairie, MN)
Austin, MN, United States
Full-time
Hybrid
Entry, Mid Level
$74K/yr - $104K/yr
2+ years expHormel Foods Corporation, based in Austin, Minnesota, is a global branded food company with approximately $12 billion in annual revenue. They are seeking a Social Media Content Specialist responsible for developing and executing social media strategies that enhance brand storytelling and drive eCommerce growth across various platforms.
Food ProcessingManufacturingMeat and Poultry
No H1B
Responsibilities
This position is accountable for developing and executing social media strategies that strengthen brand storytelling, engagement, and eCommerce growth across paid and organic channels. It is also responsible for driving measurable performance improvements, including engagement, traffic, conversion, ROI, follower growth, sentiment, and share of voice
Builds and executes platform‑specific social media strategies aligned to brand priorities, seasonal campaigns, and eCommerce objectives, with accountability for improving engagement rate and overall platform reach
Identifies opportunities across Instagram, Facebook, TikTok, Pinterest, YouTube, and emerging platforms to maximize follower growth and audience expansion
Collaborates with creative and content teams to develop high‑performing social content that drives increased traffic and conversion to brand and retailer sites
Supports influencer and creator partnerships to expand brand reach, deepen engagement, and ensure relevance within key audience segments
Partners with media teams to plan, execute, and optimize paid social campaigns focused on ROI, conversion, and cost‑efficient engagement
Tests and refines audience targeting, content formats, messaging, and creative strategies to improve campaign performance and social KPIs
Monitors social conversations to identify trends, customer sentiment, and engagement opportunities; ensures responsive and brand‑aligned community management
Engages with online communities to strengthen sentiment, responsiveness, and share of voice within relevant audience conversations
Tracks and reports core social performance indicators—including engagement, traffic, conversion, ROI, follower growth, sentiment, and share of voice—and provides insights to inform future strategy and content development
Qualification
Required
Bachelor's degree or equivalent experience
2+ years of experience in digital marketing, social media strategy, or content development
Strong understanding of social platform dynamics, audience behaviors, and content trends
Experience planning or optimizing paid social campaigns
Ability to collaborate with creative teams and influence development of high-performing content
Strong organizational and multitasking skills to manage multiple platforms, campaigns, and timelines
Effective written and verbal communication skills with attention to brand voice and tone
Proficiency in tools such as Meta Business Suite, Sprout Social, Google Analytics, or similar
Applicants must not now, or at any time in the future, require sponsorship for a work visa
Applicants must be authorized to work in the United States for any employer
Preferred
Experience working with influencers, creators, or social partnership programs
Background in performance analysis, social KPIs, or data-driven decision making
Familiarity with social commerce or eCommerce-driven marketing strategies
Benefits
Comprehensive medical, dental, and vision coverage
Discretionary annual merit increases
Bonuses and profit sharing
401(k) with employer match
Stock purchase plan
Relocation assistance
Paid time off
Free two-year community/technical college tuition for children of employees
And more.
Company
Hormel Foods
Hormel Foods is a Fortune 500, multinational manufacturer and marketer of consumer-branded food and meat products.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1990-01-16IPO
Leadership Team
Jeffrey Ettinger
Interim Chief Executive Officer
Katie Clark
SVP and Chief Communications Officer
Recent News
2026-01-13
Company data provided by crunchbase