BMO U.S. · 2 hours ago
Senior Manager, Journey Strategy & Project Management
BMO U.S. is a financial services company seeking an experienced, people-focused Senior Manager, Journey Strategy & Project Management to lead their delivery processes. The role involves optimizing team performance and overseeing the management of complex, data-driven email programs.
Banking
Responsibilities
Oversee QA processes for all email campaigns and journeys—including Litmus rendering, datachecks, and deployment readiness
Ensure rigorous testing practices are followed, including A/B testing and measurement frameworks
Analyze campaign performance, provide insights to stakeholders, and recommend optimization strategies rooted in data and industry best practices
Stay current with advancements in enterprise marketing automation, email trends, data privacy requirements (including CASL), and measurement strategies
Fosters a culture aligned to BMO purpose, values and strategy and role models BMO values and behaviours in all that they do
Ensures alignment between values and behaviour that fosters diversity and inclusion
Regularly connects work to BMO's purpose, sets inspirational goals, defines clear expected outcomes, and ensures clear accountability for follow through
Builds interdependent teams that collaborate across functional and operating groups to create the highest value for all stakeholders
Attracts, retains, and enables the career development of top talent
Improves team performance, recognizes and rewards performance, coaches employees, supports their development, and manages poor performance. Provides strategic input into business decisions as a trusted advisor
Makes recommendations to senior leaders on strategy and new initiatives, based on an in-depth understanding of the business/group
Acts as a subject matter expert on relevant regulations and policies
May network with industry contacts to gain competitive insights and best practices
Develops the business case by identifying needs, analysing potential options and assessing expected return on investment
Recommends business priorities, advises on resource requirements and develops roadmap for strategic execution
Leads the execution of initiatives/programs; assesses and adapts as needed to ensure quality of execution
Acts as the prime subject matter expert for internal/external stakeholders
Defines business requirements for analytics & reporting to ensure data insights inform business decision making
Leads change management programs of varying scope and type, including readiness assessments, planning, stakeholder management, execution, evaluation and sustainment of initiatives
Directs the planning & implementation of operational programs for an assigned digital portfolio/strategy and executes within required service level agreements and standards
Acts as a trusted advisor to assigned business/group for assigned initiatives/business programs
Recommends and implements solutions based on analysis of issues and implications for the business
Assists in the development of strategic plans and holistic business programs
Identifies emerging issues and trends to inform decision-making
Helps determine business priorities and best sequence for execution of business/group strategy
Builds effective relationships with internal/external stakeholders
Ensures alignment between stakeholders
Breaks down strategic problems, and analyses data and information to provide insights and recommendations
Employs systems (e.g. customized exception reports, tracking reports etc.) to manage information
Integrates information from multiple sources to enable more efficient processes, enhanced analysis and/or streamlined reporting
Monitors and tracks performance and addresses any issues
Designs and produces regular and ad-hoc reports, and dashboards
Participates in change management activities
Provides input into the planning and implementation of strategic insights programs
Reviews the ongoing programs for effectiveness, considers industry trends and recommends enhancements; makes changes as required
Operates at a group/enterprise-wide level and serves as a specialist resource to senior leaders and stakeholders
Applies expertise and thinks creatively to address unique or ambiguous situations and to find solutions to problems that can be complex and non-routine
Implements changes in response to shifting trends
Broader work or accountabilities may be assigned as needed
Qualification
Required
10+ years of overall experience including 5+ years of digital marketing or CRM operations, including enterprise-scale email program management
4+ years of direct team leadership experience, managing project or marketing operations teams
Workfront administration experience is required, including building workflows, forms, dashboards, and system governance structures
Strong preference for experience with Adobe Campaign, though candidates with enterprise automation experience (Marketo, Salesforce, Eloqua, etc.) will be considered
Advanced HTML/CSS experience with a focus on email coding; SQL knowledge is an asset
Expertise in QA tools and processes (Litmus or equivalent)
Proven ability to manage multiple complex projects simultaneously with exceptional attention to detail
Outstanding communication, problem-solving, critical thinking, and stakeholder management skills
Strong organizational and time-management capabilities; able to operate in a fast-paced, matrixed environment
Preferred
Previous agency or consulting experience
Experience overseeing full email project lifecycle including intake, briefing, targeting, build, QA, and deployment
Experience building operational frameworks, RACI models, or cross-functional governance structures
Benefits
Health insurance
Tuition reimbursement
Accident and life insurance
Retirement savings plans
Company
BMO U.S.
We’re a bank, but there’s more to it than that. We're a top ten bank in North America and have been serving our customers since 1817.
H1B Sponsorship
BMO U.S. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (11)
2023 (41)
2022 (22)
2021 (14)
2020 (21)
Funding
Current Stage
Late StageRecent News
2025-10-16
2025-09-23
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