Cedars-Sinai · 12 hours ago
Associate Director, Marketing
6500 Wilshire Blvd, Los Angeles, CA, 90048, US
Full-time
Hybrid
Lead/Staff, Director/Executive
$155K/yr - $217K/yr
8+ years expCedars-Sinai is a renowned healthcare organization recognized for its excellence and employee engagement. The Associate Director, Marketing plays a crucial role in developing and implementing marketing strategies to drive growth, collaborating with internal partners to ensure effective brand application and measure marketing effectiveness.
CommunitiesHealth CareMedicalNon Profit
Responsibilities
Develops and implements strategic marketing goals, strategies, and tactics for assigned departments, institutes, and/or established priority areas
Collaborates with key cross-functional partners across Cedars-Sinai to ensure aligned brand execution. Provides strategic direction, leadership, and motivation to ensure that all parties work together to achieve the bottom-line measured results
Develops and executes complex short- and long-term marketing objectives to capitalize on identified opportunities
Ensures that marketing initiatives are tracked and measured in order to monitor their effectiveness. Reports outcomes to leadership
Stays abreast of emerging marketing trends, best practices, regulations, tactics, and analytics related to assigned departments or key service lines
Provides strategic and operational direction on use cases, segmentation, analytics, dashboards, reports and data mining, if applicable
Interacts with key internal collaborators to help establish priority use cases and develop a culture where data and marketing insights help drive key investment decisions
Defines Key Performance Indicators (KPI), conversion events, measurement methodology and establish success criteria and/or benchmarks
Serves as the primary liaison and ensures that clinical leaders are informed on all marketing tactics for their respective service lines. Serves as clinical service line marketing subject matter expert (SME) and resource for others
In collaboration with leadership, guides the development and placement of advertising, public relations (PR), internal communications, research, web content, collateral and call center initiatives related to assigned areas
Initiates and directs the annual marketing planning for assigned areas by reviewing demographic, socioeconomic, competitive, competitor position and other internal/external forces affecting continued business success
Qualification
Required
Bachelor's degree in marketing, communications, business administration, or a related field is required
A minimum of 8 years of marketing experience in a large, complex organization required, preferably in a healthcare marketing setting
A minimum of 8 years of managerial experience, overseeing direct reports within a department and/or service line, required
A minimum of 2 years of experience in healthcare marketing, preferably at an academic medical center
Preferred
Master's in business administration or a related field is preferred
Experience in marketing Community and Social Impact highly preferred
Benefits
Paid time off
Health care
403(B)
Company
Cedars-Sinai
Since its beginning in 1902, Cedars-Sinai has evolved to meet the healthcare needs of one of the most diverse regions in the nation, continually setting new standards for quality and innovation in patient care, research, teaching and community service.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$63.31MKey Investors
American Academy of Orthopaedic SurgeonsCalifornia HealthCare Foundation"National Heart, Lung and Blood Institute"
2023-12-01Grant· $0.01M
2023-05-25Grant· $28M
2022-06-16Grant· $7M
Leadership Team
Thomas Priselac
President/CEO
David Wrigley
Executive Vice President Finance, CFO and Treasurer
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