University of Montana Foundation · 1 day ago
Digital Content Strategy and Engagement (Manager-Asst. Director)
Missoula, MT, US
Full-time
Hybrid
Lead/Staff, Director/Executive
5+ years expThe University of Montana Foundation is seeking a Marketing and Communications professional to join our team in a Digital Content Strategy and Engagement role. This position drives the planning, development and optimization of integrated, audience-focused digital content that supports institutional priorities resulting in engagement among donors and other key constituents.
Fundraising
Responsibilities
Use content management tools and technology to drive automation and develop and implement a comprehensive digital content strategy that advances fundraising priorities and enhances donor engagement across multiple channels
Over see our digital ecosystem – including websites, email marketing, social media channels and campaign microsites– and optimize information architecture, UX and storytelling flow to support donor conversion
Track digital engagement KPIs, donor conversion metrics, and audience behavior and use data to refine messaging, test content formats and optimize user experience across platforms
Create segmented, personalized digital communications journeys to cultivate, solicit and steward donors, and collaborate with design, data and marketing and communications colleagues to execute multi-channel engagement strategies
Monitor digital trends in philanthropy, higher education and content marketing, and recommend innovative approaches to deepen and grow engagement
Qualification
Required
Bachelor's degree in marketing and communications, digital media, computer science or a related field
5+ years of experience in digital content strategy, digital marketing or communications – preferably in higher education, nonprofit or mission-driven sectors
Ability to develop and leverage data insights to inform decision-making and optimize content performance across digital platforms, fostering a culture of continuous improvement and measurable outcomes
Ability to research and evaluate best practices for online donor acquisition and digital fundraising, and leverage them as appropriate
Strong understanding of SEO, UX principles, ADA compliance and analytics tools, as well as comprehensive skills in managing digital ecosystems and planning appropriately balanced content that engages, informs and drives growth
Benefits
403(b) employer contribution of 11%,no employee match required!
Opportunity for a hybrid remote work arrangement each week
Team members accrue four weeks of vacation and12 days of sick leave per year, with an additional 11 days of holiday leave
Paid parental leave for new parents
Medical, dental, vision, wellness program, and short-term and long-term disability pay protection benefits
Professional development opportunities
Company
University of Montana Foundation
Since 1950, the University of Montana Foundation has delivered on its mission to inspire philanthropic support to enhance excellence and opportunity at the University of Montana.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Cindy Williams
President and CEO
Jacob MacLean
Board Secretary & Executive Assistant to the President/CEO
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