Bolthouse Farms · 6 hours ago
Influencer Marketing Manager
United States
Full-time
Remote
Senior Level
$100K/yr - $110K/yr
5+ years expGenerous Brands is dedicated to inspiring people to thrive through the power of vibrant nutrition through its leading brands. The Influencer Marketing Manager will drive brand awareness and consumer engagement by supporting influencer strategies and managing brand partnerships across various platforms.
Food Processing
Responsibilities
Support paid and earned influencer marketing strategies for all product launches and ongoing, evergreen brand initiatives
Oversee our internal, long-term influencer program by cultivating strong relationships through regular communications including providing 'first looks,' giftings and event invitations
Maintain RD program communication including disseminating monthly and quarterly communication updates, product fills, gifting moments and event management
Support our external influencer agency who executes day-to-day management for all remaining partner tiers, ensuring their work aligns with our strategic vision and delivers authentic storytelling
Spearhead our organic seeding strategy to spark earned conversations, including managing seeding agencies, fulfillment, and creative implementation
Own gifting program from creative concepting through fulfillment, including partnering across brand teams, creative teams, production partners and seeding agencies
Oversee key influencer events, experiences, and activations, including planning and execution
Define, track and optimize KPIs across influencer programs – continuously analyzing performance and identifying opportunities to scale and optimize
Manage the influencer budget to maximize the impact of each activation
Partner closely with paid media and organic social partners to develop engagement-driving content
PR event support as needed
Qualification
Required
Proven track record of developing, executing, and scaling high-impact influencer campaigns across social platforms, including managing macro talent and fostering long-term creator relationships
Deep understanding of the creator economy, social media platforms, and content strategy, with the ability to measure performance and optimize results
Strong collaboration, communication, and negotiation skills to build relationships with creators, agencies, partners, and internal stakeholders
Ability to adapt quickly, multitask effectively, and thrive in a fast-paced, highly collaborative environment
Proficiency with influencer sourcing and analytics tools
Exceptional aesthetic judgment with a strong attention to detail
Appreciation for culture, trends, and emerging platforms, with a pulse on what drives meaningful engagement for target consumers
5-7 years of influencer marketing experience in food, beverage, beauty, health & wellness, or lifestyle brands
Understanding of influencer performance metrics
Strong negotiation, communication, and relationship-building skills
Ability to balance creativity with analytical rigor
Experience managing budgets and multiple concurrent campaigns or projects
Preferred
Trend-spotting skills with the ability to activate against competitive, cultural, and social trends
Passion for content creation, social platforms, and consumer engagement
Proven ability to manage cross-functional teams and external partners to deliver integrated campaigns
Entrepreneurial, proactive mindset with the ability to take ownership and drive initiatives end-to-end
Experience building and optimizing influencer activation playbooks or workflows
Benefits
Medical, Dental & Vision
Group Life and AD&D
Voluntary Life and AD&D
Group Short & Long-Term Disability
401(k)
Paid Time Off
Flexible Spending Accounts
Employee Assistance Program
Gym Membership Discounts
Company
Bolthouse Farms
Bolthouse Farms is a vertically-integrated farm company that produces and offers refrigerated beverages, especially for toddlers. It is a sub-organization of Campbell Soup Company.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2019-04-15Acquired
Leadership Team
Clay Huffman
Chief Financial Officer
Michael Rosenthal
CFO, GM and Chief Innovation Officer
Recent News
2025-03-27
Food Business News
2024-05-07
Company data provided by crunchbase