Air & Space Forces Association · 18 hours ago
Communications/Social Media Manager
Arlington, VA, US
Full-time
Hybrid
Mid Level
$91K/yr - $114K/yr
3+ years expThe Air & Space Forces Association is on a mission to reach 1 million members and is seeking a Social Media Manager to build and execute campaigns that engage new audiences. The role involves developing social media strategies, creating content, and driving engagement across various platforms.
AssociationEducationNon Profit
Responsibilities
Develop and manage tailored social media strategies for multiple brands and multiple platforms while ensuring alignment with each brand’s voice, goals, and audience
Plan, create, and schedule engaging, platform-specific content across Instagram, LinkedIn, X, Facebook, YouTube, and emerging platforms as required
Identify opportunities for content synergy and cross-promotion between brands to maximize reach and impact
Maintain content calendar, including current social campaigns as well as historical and/or repurposed content
Write and edit compelling copy that reflects each brand’s tone and messaging
Create and edit videos that connect AFA subject matter experts and content with the most pressing airpower, spacepower, and national security issues facing our nation
Collaborate with AFA program leads, creative talent, and stakeholders to ensure unified storytelling and brand visibility across all content
Engage with followers, respond to comments/messages, and cultivate community across all AFA social channels
Manage influencer partnerships and user-generated content across brand channels as appropriate
Identify audience interests and behaviors. Tailor tone, visuals, and messaging to suit each platform’s user base
Define and track key performance indicators (KPIs) for campaign performance across platforms, aligned with business and brand goals
Analyze performance metrics and translate insights into actionable improvements and strategy refinements
Establish reporting frameworks to monitor engagement, reach, impressions, follower growth, conversions, and content performance
Develop weekly, monthly, and quarterly social media performance reports with clear insights and actionable recommendations
Use analytics tools (e.g., Publer, native platform insights, Google Analytics) to evaluate content effectiveness and campaign ROI
Translate data into visual dashboards and executive-friendly summaries for internal stakeholders
Monitor competitor performance and benchmark against industry standards to identify areas for growth
Stay current on social media trends, tools, and best practices to inform strategy and ensure innovation
Work with staff and volunteers to identify and report stories of interest to various audience sectors; distribute content appropriate to that audience, choosing platform and messaging carefully in collaboration with others
Draft and publish emails, video scripts, press releases, etc., and other duties as assigned
Qualification
Required
Bachelor's degree in Marketing, Communications, Digital Media, or a related field
3+ years of professional experience managing social media platforms for a brand or organization
A strong portfolio of high-performing content that demonstrates a refined blend of copywriting and visual design
Must be a creative, flexible thinker and self-starter who can tackle both complex, technical, and human/emotional story telling
Proficiency with social media tools and platforms (e.g., Sprout Social, Publer, Later, Meta Business Suite)
Experience with analytics tools (Google Analytics, native platform insights)
Experience and/or interest in the Air Force, Space Force, or U.S. military, strongly encouraged
Experience with marketing, paid social campaigns, including audience targeting, ad creation, budget allocation, and performance tracking highly valuable
Strong organizational skills and attention to detail
Demonstrated ability to manage multiple projects, meet deadlines, and work independently
Proficient in graphic design, video and audio editing (e.g., Canva, Adobe Creative Suite, CapCut)
Ability and commitment to act with integrity, professionalism, and confidentiality
Ability to deploy sound judgment, sort through information, and curate effectively
Preferred
Preferred experience working with paid social advertising and sponsored content
Familiarity with SEO and content marketing
Company
Air & Space Forces Association
The Air & Space Forces Association (AFA) is an independent, nonprofit, civilian education organization. Our mission is to promote dominant U.S.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
R. A. (Tony) Witzel
Deputy CIO
Recent News
2025-04-29
2025-02-26
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