The Bluebird Group · 20 hours ago
Insights Associate
Minneapolis, Minnesota, United States
Full-time
Hybrid
New Grad, Entry LevelThe Bluebird Group is a manufacturer's representative and consulting firm serving innovative brands and multinational retailers. The Insights Associate is responsible for translating consumer, category, and performance data into actionable growth opportunities, supporting various teams in making informed decisions regarding assortment, pricing, and promotions.
ConsultingConsumer GoodsInternetRetail
Responsibilities
Analyze shopper behavior, purchase patterns, and category performance to understand what drives consumer decisions
Use quantitative and qualitative data to identify consumer needs, preferences, and motivations
Conduct market and category research to identify emerging consumer and industry trends
Stay informed on retail and competitive dynamics to anticipate shifts in demand
Evaluate the retail landscape to identify assortment, pricing, and category growth opportunities
Use data-driven insights to recommend new items, line extensions, or category expansions
Partner with Sales, Search, Insights, and Client Teams to align insights with key business priorities and timelines
Support shared KPIs and performance tracking to help drive growth across accounts
Translate complex data into clear, compelling stories through reports, visuals, and presentations
Deliver insights such as market trends, pricing analysis, and category opportunities to inform decision-making
Help build and refine processes that improve how insights are collected, analyzed, and shared
Continuously look for ways to increase efficiency, clarity, and impact of the Insights function
Qualification
Required
Bachelor's degree in Business, Marketing, Analytics, Economics, or a related field
Experience in retail analytics, category management, merchandising, or buying
Strong proficiency in data analysis tools (Excel, reporting tools, dashboards, etc.)
Ability to synthesize large amounts of data into clear business recommendations
Strong written and verbal communication skills
Comfortable working in ambiguity and challenging existing assumptions
Highly organized, detail-oriented, and able to manage multiple priorities
Self-starter who can operate with minimal oversight and strong ownership
Company
The Bluebird Group
Bluebird is a distinctive retail services company, established to build strategy and support growth with their brand partners.
Founded in 2015
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
H.I.G. Capital
2021-08-09Private Equity
Leadership Team
Jason Kapsner
Founding Partner and CEO
Recent News
2023-12-25
2022-04-25
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