Boncom · 13 hours ago
Web Copywriting Intern
Boncom is an advertising and communications agency committed to creating innovative campaigns. They are seeking an energetic self-starter for a web copywriting internship to craft compelling copy and apply SEO best practices to enhance visibility across digital platforms.
AdvertisingBrand MarketingMarketingProfessional ServicesSocial Media
Responsibilities
Work on the creative team with a Mentor to understand how to create exceptional web copy that serves the purpose of promoting the client's message, cause, product, or service according to the strategic creative plan
Write and edit copy across landing pages, blog posts, and digital campaigns with conversion goals in mind
Learn and apply SEO best practices including keyword research, metadata, and content structure
Format content to capture featured snippets and 'People Also Ask' placements
Gain exposure to Answer Engine Optimization (AEO), structuring content so AI-powered platforms like Chat GPT, Perplexity, Gemini, and voice assistants can extract and cite authoritative answers
Ideation and execution of creative assignments; assisting as requested by Mentor
Internal presentation
Portfolio development
Qualification
Required
Student pursuing a bachelor's degree in advertising, communications, marketing, or similar field, or a recent graduate (up to one year) of an above program
Current portfolio of creative work (web writing samples preferred but not required)
Excellent written and verbal communication skills
Strong interpersonal skills
Curiosity about how search engines and AI are shaping content discovery
Benefits
College credit eligible
Mentored by highly skilled advertising agency professionals
Part in-office (Salt Lake City, Utah) and part remote position
Great creative environment with fun culture and great people
Fully stocked kitchen in office