Velocity · 14 hours ago
Social Media Manager
Pensacola, FL
Full-time
Hybrid
Mid Level
3+ years expVelocity is the nation’s leading builder of Re-Engineered Classics™, redefining classic vehicle ownership. The Social Media Manager will own the voice and presence of the brands across social platforms, developing content strategies, managing the social media calendar, and engaging communities while collaborating with creative teams and managing influencer relationships.
AutomotiveElectric VehicleManufacturing
Responsibilities
Develop and execute a comprehensive social media strategy across Velocity and its portfolio of brands
Balance portfolio-wide campaigns with brand-specific strategies, tailoring content to each audience
Align all social activity with the marketing calendar, supporting launches, promotions, events, and evergreen initiatives
Maintain a balance of long-term campaigns and daily storytelling to ensure consistent brand presence
Own and manage the social media calendar, providing visibility into what is being posted, when, where, and how
Establish clear content guardrails, cadence, and channel-specific strategy to ensure the brand is never posting reactively or without intent
Manage daily operations across Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and emerging platforms
Own day-to-day content capture and publishing, including regular on-the-ground shooting and editing using mobile devices (iPhone), in addition to working with the photo/video team
Rotate content types including vehicle spotlights, customer stories, behind-the-scenes, lifestyle, and trend-driven formats to keep channels fresh
Collaborate with the creative team to produce engaging, high-quality content that aligns with brand identity
Ensure all content and community interactions follow established brand guidelines, visual standards, and tone of voice across Velocity and its portfolio of brands
Capture on-the-ground content at events, in the shop, and during activations
Comfortable appearing on-camera to represent the brand in walkarounds, product highlights, and other social-first video formats
Identify and act on cultural, industry, and platform trends to keep the social presence dynamic and relevant
Stay ahead of platform updates and best practices, applying insights proactively
Own community management across platforms and forums, engaging audiences with authenticity
Respond promptly and consistently to all comments, messages, and inquiries across platforms, ensuring complete follow-through on conversations and a professional, brand-appropriate tone at all times
Actively participate in enthusiast groups and conversations to grow brand presence
Manage influencer and ambassador relationships, either through agency partners or independently, ensuring campaigns deliver measurable awareness and engagement
Monitor brand sentiment and proactively address negative feedback or crises to protect reputation
Support online reputation management by highlighting reviews, testimonials, and client stories
Translate social feedback and conversations into actionable insights for marketing, sales, and product development teams
Track, analyze, and report on social performance weekly, with actionable insights
Conduct regular competitor audits and share recommendations with leadership
Collaborate with the digital marketing team and agencies to ensure social content supports SEO and web traffic goals
Continuously refine strategies based on performance data, platform changes, and industry trends
Provide campaign recaps that connect social activity to engagement, reach, web traffic, leads, and business growth
Partner with creative, PR, and marketing leadership to align social with broader campaigns
Collaborate with internal teams to capture authentic build stories, shop culture, and ownership experiences
Maintain flexibility to support content capture during events, shoots, and activations, including outside standard hours
Establish best practices and processes that set the foundation for scaling social as the team grows
Qualification
Required
Deep understanding of Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and their algorithms
Strong creative instincts for storytelling and visual presentation, with the ability to maintain brand voice, consistency, and guidelines across multiple brands and platforms
Comfortable appearing on-camera as a host or contributor for brand content
Proven ability to manage a social media calendar across multiple brands
Demonstrated ability to communicate in a defined brand voice and tone, separate from personal style
Skilled in community management with a focus on responsiveness and reputation
Proficiency in social media management and reporting tools (e.g., Sprout, Hootsuite, native analytics)
Excellent organizational and project management skills
Strong communication and collaboration skills
Ability to thrive in a fast-paced, multi-brand environment
Creative thinker who adapts trends into brand-consistent storytelling
Forward-thinking mindset with ability to anticipate challenges and seize opportunities
Bachelor's degree in marketing, communications, or related field preferred
3–5 years of proven experience in social media management, content creation, or community engagement
Experience in automotive, lifestyle, luxury, or enthusiast-driven industries strongly preferred
Benefits
Health/Dental/Vision/Life/Disability/Aflac available after 60 days
401(k) with company match after 6 months at next enrollment period
Paid time off and paid holidays
Company sponsored events
Tool program
Merchandise discounts
Friendly team environment
Company
Velocity
Velocity redefines classic car and truck ownership from a state-of-the-art 135,000 sq/ft facility in Northwest Florida, where we design, engineer, and handcraft the finest restomods in the industry.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Stuart Wilson
Chairman and Founder
Recent News
2025-03-08
2024-12-10
Company data provided by crunchbase