Blend · 17 hours ago
Direct Mail Digital Acquisition Program Lead
Wilmington, DE
Contract
Hybrid
Senior Level
$37/hr - $40/hr
5+ years expBLEND360 is a forward-thinking Data, Digital Marketing, & AI Solutions Company dedicated to achieving remarkable outcomes for Fortune 500 clients. They are seeking a Direct Mail/Digital Acquisition Program Lead to develop direct mail creative strategies and execute campaigns aimed at driving acquisitions growth and enhancing customer engagement.
Business IntelligenceDatabaseData GovernanceData IntegrationData ManagementData VisualizationInformation TechnologyIntelligent SystemsIT InfrastructureProfessional Services
No H1B
Responsibilities
Leads the acquisitions direct mail program for a partner card portfolio through creative execution by collaborating with external ad agencies as well as internal stakeholders
Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues
Assesses for impacts and potential need for additional testing to ensure overall channel integrity
Execute campaigns/initiatives that drive acquisitions growth and greater customer engagement to meet business and Plan goals
Works collaboratively with Analytics teams to make sound decisions and recommendations to leadership
Manage internal legal and creative reviews and approvals for marketing campaigns
Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution
Qualification
Required
Bachelor's degree or equivalent qualification
5 - 7 years of experience
Financial Services is preferred
Comfortable with significant client interaction and interest in building relationships
Advanced Word, Excel, and PowerPoint skills required
Strong communication and stakeholder management skills
Ability to work in a fast-paced, highly regulated, matrixed environment
Ownership mindset, adaptability, and comfort balancing multiple priorities
Hybrid work schedule (on-site 3 days per week)
Benefits
Health
Vision
Dental
401K plan
Life Insurance
Pretax Commuter Benefits
Medical
Dental
Vision
401K
PTO
Commuter benefits
Spending accounts
Life insurance
Disability coverage
EAPs
Company
Blend
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$100MKey Investors
Recognize Partners
2022-08-09Private Equity· $100M
Leadership Team
Patrick Hennessy
Chief Executive Officer
Rob Fuller
Chief Solutions Officer
Recent News
2026-01-23
PR Newswire
2025-12-05
Company data provided by crunchbase