Navy Federal Credit Union · 18 hours ago
Product Marketing Strategist I
Vienna, VA
Full-time
Onsite
New Grad, Entry Level
$84K/yr - $107K/yrNavy Federal Credit Union is a leading financial institution, and they are seeking a Product Marketing Strategist I to support the execution of marketing campaigns. The role involves translating business and product strategies into actionable marketing initiatives while collaborating with cross-functional teams to drive member engagement and achieve business goals.
AssociationFinancial ServicesNon Profit
Responsibilities
Serve as marketing campaign executional product owner within scrum teams, supporting lead product owner in translating vision and directing execution of holistic marketing strategy to ensure engaging messaging and creative assets for integrated campaigns, prospecting campaigns, engagement campaigns, and product launches
Support the business, Chief Product Owner, lead Product Owner, and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
Support cross-functional leads in strategizing on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
Assist lead Product Owners with the ownership and development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
Contribute to the planning of the product marketing roadmap(s) by supporting the strategy around campaign execution and testing
May act as product owner within marketing scrum teams; assist scrum masters and lead product owners with identifying and prioritizing the backlogs, refinement, and sprint planning to ensure alignment with product roadmaps and business unit stakeholder goals
Shape acceptance criteria and marketing output standards with full scrum team to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
Basic knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
Assist the lead product owners with evaluating and reporting on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
Assist in delivering compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
Support the collaboration with the Chief Product Owner and lead Product Owner to manage advertising agency relationship, briefings and development and evaluation of media plans and paid media creative to ensure integrated strategies and campaigns are executed, optimized and delivering against business goals
Collaborate and communicate with key corporate stakeholders, including Business Units as appropriate, with education on marketing concepts, process and tools, media constraints, and opportunities
Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
Perform other duties as assigned
Qualification
Required
Experience in supporting large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
Experience in client relationship building, project leadership, and campaign execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
Experience in supporting and developing go-to-market plans that drive results toward business priorities and goals
Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processes
Basic understanding of how to synthesize results of analyses, and develop and make recommendations using quantity and quality data in order to solve unique and complex problems
Working knowledge of financial and marketing industry trends, products, and services
Experience with PCs and related software packages as well as learning different collaboration and product management tools
Effective verbal, written, and interpersonal communication skills
Effective organizational, planning, and time management skills
Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience
Preferred
Product Owner Certification or equivalent training/experience
Working knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaigns
Working knowledge of Navy Federal's functions, philosophy, operations and organizational objectives
Benefits
Highly competitive pay
Generous benefits and perks
Company
Navy Federal Credit Union
Since 1933, Navy Federal has grown from seven members to over 4 million members. And since that time, their vision statement has remained
Founded in 1933
10001+ employees
H1B Sponsorship
Navy Federal Credit Union has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (217)
2024 (110)
2023 (106)
2022 (76)
2021 (38)
2020 (19)
Funding
Current Stage
Late StageLeadership Team
Dietrich Kuhlmann
President & CEO
Kara Cardona
Chief Operating Officer
Recent News
Boston Herald
2026-01-23
The Orlando Sentinel
2026-01-22
2026-01-13
Company data provided by crunchbase