Tilt (formerly Empower) · 1 day ago
Direct Mail Lead
United States
Full-time
Remote
Mid, Senior Level
$162K/yr - $190K/yrTilt is a company focused on transforming access to financial products through innovative credit models and mobile-first solutions. The Direct Mail Lead will be responsible for developing and executing the strategy for Tilt's direct mail program, aiming to drive profitable growth and enhance customer outcomes through targeted marketing efforts.
CreditCredit CardsFinanceFinTechLendingPersonal Finance
Responsibilities
Own the channel: Define and lead Tilt’s direct mail strategy, including targeting approach, prescreen criteria, offer design, testing roadmap, and long-term scale plan
Drive profitable acquisition: Partner with credit to balance approval rates, losses, and customer value - ensuring direct mail delivers resilient, profitable growth
Build the test-and-learn engine: Design and execute structured tests across audience segments, offers, creative, formats, and cadence to continuously improve performance
Influence product success: Work closely with the product team to align mail offers, messaging, and positioning with card value propositions
Manage execution end-to-end: Own campaign planning, vendor coordination, and operational readiness from list pull through in-market performance
Be the customer advocate: Ensure mail creative and offers are clear, compliant, and trust-building, setting the right expectations for customers from first touch
See the full picture: Use data to connect mail performance to downstream outcomes like activation, spend, retention, and credit performance
Qualification
Required
You have hands-on experience running direct mail for lending products, ideally credit cards
You're deeply analytical and comfortable working with SQL and Python day-to-day to evaluate funnel performance and segment level unit economics
You understand prescreened acquisition strategies, and how marketing and credit policy intersect
You're highly autonomous and organized, comfortable owning execution of an end-to-end channel
You're a clear, confident communicator who can influence across marketing, credit, product, and operations
You're relentlessly results-focused, with a strong bias toward experimentation and measurable outcomes
Benefits
Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.
Company
Tilt (formerly Empower)
Tilt (formerly Empower) is a financial technology company on a mission to expand access to fair credit.
Founded in 2016
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$174.5MKey Investors
BlisceDefy VenturesInitialized Capital
2021-07-08Series B· $150M
2020-03-05Series A· $20M
2018-09-19Seed· $4.5M
Leadership Team
Warren Hogarth
Co-Founder, CEO
Justin Ammerlaan
Co-Founder, CTO
Recent News
2025-08-11
bloomberglaw.com
2025-08-08
2025-08-08
Company data provided by crunchbase