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Financial Independence Group · 15 hours ago

Director - Media

Cornelius, NC

Contract

Hybrid

Lead/Staff

Financial Independence Group is seeking a Director of Media to lead the development and execution of integrated media strategies across various channels. The role involves collaborating with marketing teams, managing vendor relationships, and ensuring alignment of media strategies with client goals and brand direction.

AdviceBusiness DevelopmentFinanceFinancial ServicesInsuranceLife InsuranceMarketingPersonal Branding

Responsibilities

Develop integrated media strategies across television, radio, podcast, public relations/earned media, YouTube, connected TV, and book publishing

Work with FIG Advisor Marketing Team to translate business objectives and marketing goals into cohesive cross-channel media plans

Identify and work with preferred partners for ideal channel mixes based on target audiences, campaign goals, budgets, and competitive landscapes

Ensure all strategies align with industry positioning, client expectations, and brand direction

Build and refine FIG’s media service offerings, including new products, bundles, tiered packages, and proprietary approaches

Evaluate new media channels, technologies, and partnerships to keep offerings competitive and innovative

Standardize FIG’s media frameworks, methodologies, templates, and strategic tools

Collaborate with creative, digital, and analytics teams to ensure media offerings integrate seamlessly with FIG Advisor Marketing and Financial Independence Group’s capabilities

Identify, vet, negotiate, and manage relationships with vendors across all traditional and emerging media channels (TV networks, radio groups, podcast networks, YouTube partners, PR firms, publishing partners, etc.)

Maintain an updated roster of preferred vendors, pricing models, rate cards, and performance histories

Coordinate contract negotiation, renewals, and ongoing vendor evaluation

Serve as the primary point of contact for escalations, new opportunities, and partnership expansions

Provide strategic guidance and direction for media plans

Develop high-level campaign frameworks, channel logic, messaging flow, and performance KPIs

Support FIG Advisor Marketing team’s in pitching, scoping, and onboarding new clients through strategic insights and media rationale

Oversee integration of media plans with creative assets, messaging timelines, and PR strategies

Ensure messaging, timing, and audience strategy are aligned across channels such as broadcast, digital video, PR, podcast, connected TV, and publishing

Act as the connective tissue across internal departments to ensure media strategy supports client goals holistically

Partner with analytics teams to make sure tracking, attribution, and reporting align with strategic intent

Work with preferred partners on competitive research, category analysis, audience insight development, and channel opportunity reports

Analyze campaign results to identify patterns, insights, and opportunities for optimization

Translate data into strategy adjustments, improved vendor selection, and future offering enhancements

Stay ahead of trends in broadcast, streaming, digital video, influencer, PR integration, and publishing

Provide internal teams with training, playbooks, and strategic guidance on media channels and industry trends (in partnership with FIG’s Advisor Marketing Team/Content and Creative)

Serve as a go-to internal expert on media best practices, channel evolution, ratings trends, and emerging opportunities

Contribute to FIG thought leadership through blogs, webinars, presentations, or POVs on evolving media landscapes

Support new business pitches by creating high-impact media strategies, channel recommendations, and pricing logic

Work with FIG Advisor Marketing and Sales teams to properly scope media engagements, define deliverables, and estimate budgets

Identify opportunities to package or upsell cross-channel solutions that drive revenue growth

Review and approve high-level media plans and strategic recommendations before client delivery

Work with FIG Advisor Marketing Team/Content and Creative to ensure all media strategies are aligned with brand tone, messaging, and compliance requirements

Maintain consistency across channel plans, vendor relationships, and client deliverables

Qualification

Media Strategy DevelopmentVendor ManagementCampaign PlanningCross-Channel IntegrationPerformance AnalysisThought LeadershipTeam Collaboration

Required

Develop integrated media strategies across television, radio, podcast, public relations/earned media, YouTube, connected TV, and book publishing

Work with FIG Advisor Marketing Team to translate business objectives and marketing goals into cohesive cross-channel media plans

Identify and work with preferred partners for ideal channel mixes based on target audiences, campaign goals, budgets, and competitive landscapes

Ensure all strategies align with industry positioning, client expectations, and brand direction

Build and refine FIG's media service offerings, including new products, bundles, tiered packages, and proprietary approaches

Evaluate new media channels, technologies, and partnerships to keep offerings competitive and innovative

Standardize FIG's media frameworks, methodologies, templates, and strategic tools

Collaborate with creative, digital, and analytics teams to ensure media offerings integrate seamlessly with FIG Advisor Marketing and Financial Independence Group's capabilities

Maintain an updated roster of preferred vendors, pricing models, rate cards, and performance histories

Coordinate contract negotiation, renewals, and ongoing vendor evaluation

Serve as the primary point of contact for escalations, new opportunities, and partnership expansions

Provide strategic guidance and direction for media plans

Develop high-level campaign frameworks, channel logic, messaging flow, and performance KPIs

Support FIG Advisor Marketing team's in pitching, scoping, and onboarding new clients through strategic insights and media rationale