Prosper Marketplace · 17 hours ago
Director, Direct Mail Marketing Strategy and Analytics
United States
Full-time
Remote
Lead/Staff, Director/Executive
$202K/yr - $277K/yr
12+ years expProsper Marketplace is seeking a Marketing Director to lead and scale the Direct Mail marketing strategy for their Personal Loan and Credit Card businesses. The role involves managing a team and leveraging advanced analytics to optimize the Direct Mail channel and drive business results.
CrowdfundingFinancial ServicesFinTechLendingMarketplaceMortgagePersonal Finance
Responsibilities
Lead prioritization, development and execution of a strategic marketing agenda to attract, engage, and convert prospects & current customers through Direct Mail marketing
Build a deep understanding of our end-to-end mail execution process that involves multiple teams (Campaign Execution, Credit, Marketing, etc.) and how we capture DM response data within our prospect database that feeds future insights, and execute this process on a monthly basis with minimum errors
Drive testing strategies to inform targeting, creative, & landing page optimization that engage consumers and drive business results
Oversee the Direct Mail channel strategy ensuring the strategy is aligned to business priorities and campaigns are efficient and effective
Analyze cross-channel interactions i.e., how DM influences other marketing channels and other channels’ impact to DM
Build deep expertise in our DM Targeting models, partner with the Data Science team to continuously improve our targeting efficiency
Steward the maintenance and monitoring of channel efforts with internal team members & partners
Keep pace with industry trends and best practices to drive channel innovation
Key stakeholder in business planning and budgeting
Qualification
Required
Bachelors degree in a quantitative discipline such as Engineering, Statistics, Economics, Business Management, or Computer Science (advanced degree desired)
12+ years of experience driving informative decisions through analyses; Master's or PHD degrees may offset experience
7+ years managing prescreen direct mail programs at scale (5M+ mail pieces/month), ideally within consumer lending or financial services
7+ years of analytics leadership experience, building and prioritizing teams and objectives based on company strategy
Deep knowledge of analytical tools and techniques to drive business outcomes. Advanced analytical skillset using tools such as SQL, SAS, R, or Python. Experience leveraging data visualization and digital marketing tools such as Power BI
Innovative and capable of developing a highly analytical approach to solving problems; strong data and insights intuition, intellectual curiosity
Strong cross-functional communication and influencing skills, including experience presenting to and getting buy-in on strategy from senior executives
Preferred
Experience in marketing and in particular direct mail marketing is preferred
Lending or consumer finance industry experience preferred
Thorough understanding of direct mail marketing campaigns are designed and executed, from identifying prospects to be mailed in our prospect database, culminating in sending out marketing solicitations through our print vendors
Experience using bureau data and non-bureau data within a prospect database solution
Benefits
Flexible time off
Comprehensive health coverage
Competitive salary
Paid parental leave
Other wellness benefits
Udemy access
Childcare assistance
Pet insurance discounts
Legal assistance
Additional discounts through Perkspot
Company
Prosper Marketplace
Prosper Marketplace is an online lending platform that connects people who want to borrow money with individuals and institutions.
201-500 employees
H1B Sponsorship
Prosper Marketplace has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (50)
2024 (49)
2023 (30)
2022 (56)
2021 (46)
2020 (36)
Funding
Current Stage
Late StageTotal Funding
$503.46MKey Investors
Neuberger BermanEight Roads VenturesAssured Asset Management
2022-11-17Debt Financing· $75M
2018-01-01Series Unknown
2017-09-22Series G· $50M
Leadership Team
David Kimball
Chairman and CEO
Usama Ashraf
President
Recent News
Business Wire
2025-12-10
TechRadar.com
2025-10-21
Company data provided by crunchbase