Zenith · 16 hours ago
Vice President, Data & Platform Solutions
New York, NY
Full-time
Hybrid
Director/Executive
$215K/yr - $220K/yr
10+ years expZenith is a full-service media agency specializing in driving business outcomes through data and technology. The VP, Data & Platform Solutions will lead the development of audience strategies and data governance frameworks, ensuring compliance and maximizing the impact of data investments for clients in the pharmaceutical sector.
AdvertisingMarketing
Responsibilities
Lead creation of comprehensive, compliant data strategies tailored to the needs and regulatory considerations of pharmaceutical and healthcare-related marketing
Serve as a key advisor to client stakeholders (marketing, analytics, legal, privacy, and compliance) by translating complex data concepts into actionable decisions
Design innovative approaches to audience activation, including advanced segmentation, identity resolution, and personalization within strict regulatory and privacy constraints
Align data strategy with media investment decisions, ensuring platform capabilities are fully leveraged to improve performance and measurement
Partner with investment, analytics, and strategy teams to integrate insights and operationalize data-driven planning and optimization
Own the development and enforcement of data governance frameworks specific to pharmaceutical marketing, including adherence to state-level health privacy laws, CCPA/CPRA and evolving U.S. health data legislation
Serve as the primary liaison to legal, privacy, and compliance teams—both internal and client-side—to ensure audience usage, data partnerships, and platform workflows meet regulatory expectations
Oversee processes for consent management, data retention, permissible audience creation, and compliant data activation
Monitor emerging health data laws and guide teams and clients on their business implications
Establish standards for how data enters, exits, and is manipulated within clean rooms, ensuring both compliance and analytical rigor
Architect scalable, repeatable processes for audience creation, data onboarding, data hygiene, and measurement methodologies across platforms
Manage a large, diverse data strategy organization, with responsibility for workflow design, prioritization models, stakeholder alignment, and operational excellence
Create and optimize end-to-end processes for intake, analysis, audience building, QA, activation, and reporting
Mentor and develop a team of data strategists and specialists, fostering a culture of innovation, accountability, and constant improvement
Build strong partnerships with media, analytics, investment, strategy, engineering, and client teams, ensuring seamless cross-functional collaboration
Qualification
Required
B.A./B.S. degree, preferably in Marketing, Advertising, Data Science, Analytics, or a related field
10+ years of experience in digital media, ad technology, analytics, data strategy, or related fields
Demonstrated experience in privacy-first marketing, including state-level health privacy laws, CCPA/CPRA and experience partnering with legal/privacy teams on compliance frameworks
Hands-on experience with clean room platforms and secure data collaboration solutions
Strong understanding of first-party data utilization, identity management, and modern data ecosystems
Ability to translate complex technical concepts into clear strategies for both technical and non-technical audiences
Exceptional project management, team leadership, communication, and presentation skills
Proven experience leading large teams and managing multiple, competing priorities in fast-paced environments
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Zenith
Zenith is an ROI agency that offers performance marketing, brand content, and strategic marketing effectiveness consultancy services.
5001-10000 employees
H1B Sponsorship
Zenith has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (20)
2024 (16)
2023 (17)
2022 (19)
2021 (31)
2020 (55)
Funding
Current Stage
Late StageTotal Funding
unknown2010-08-13Acquired
Leadership Team
L
Lauren Hanrahan
CEO
Recent News
The Premium Times
2024-10-26
BizWatchNigeria.Ng
2024-10-25
2024-06-03
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