USA TODAY Co., Inc. · 12 hours ago
Growth Strategist, Sports Consumer Strategy
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $90K/yr
5+ years expUSA TODAY Co., Inc. is a diversified media company dedicated to empowering and enriching communities. The Growth Strategist – Sports Consumer Strategy is responsible for accelerating audience growth, engagement, and monetization across the sports product portfolio, partnering with the Director of Sports Consumer Strategy to drive cross-functional initiatives and optimize consumer journeys.
Newspapers
No H1B
Responsibilities
Develop and execute consumer growth strategies across USA TODAY Co.’s sports portfolio, driving audience growth, engagement, and subscription revenue through audience segmentation, lifecycle marketing, personalization, and data-informed experimentation
Partner closely with the Director of Sports Consumer Strategy to translate strategic priorities into high-impact initiatives, ensuring alignment across editorial, product, marketing, and revenue teams
Collaborate with editorial leaders to align marketing strategies with content priorities, optimizing consumer journeys and maximizing the reach and monetization of sports content
Work with product and pricing partners to inform the development, optimization, and go-to-market strategy for consumer offerings, embedding revenue impact into growth initiatives
Assist in the planning and execution of marketing campaigns from concept through launch, including channel strategy, creative direction, and performance optimization
Define, monitor, and analyze key performance indicators, including engagement, conversion, CPA, ROI, and subscription metrics, and apply insights to continuously improve performance
Own a disciplined test-and-learn approach, using experimentation and analytics to refine strategies and scale what works
Partner with creative, analytics, consumer journey, brand, and activation teams to ensure initiatives are executed effectively and deliver measurable results
Stay current on sports media trends, audience behavior, and competitive dynamics to inform strategy and identify new growth opportunities
Manage priorities and resources effectively to achieve team goals
Qualification
Required
Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
5+ years of experience in sports marketing, consumer marketing, brand management, or related roles
Demonstrated success driving audience growth and/or subscription monetization for digital products or content brands
Strong strategic thinking, analytical, and problem-solving skills, with experience using data to inform decisions and optimize performance
Deep understanding of digital marketing, fan engagement, and evolving sports media trends
Excellent communication and collaboration skills, with the ability to influence across cross-functional teams
Experience with market research methodologies and analytics tools
Strong interest in leveraging AI, machine learning, and emerging technologies to enhance marketing performance, paired with a commitment to continuous learning
Knowledge of branding principles and best practices
Experience with market research and data analytics tools
Company
USA TODAY Co., Inc.
USA TODAY Co., Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Michelle Crossman
Manager of Columbus Magazines Group- Columbus Monthly, Columbus CEO, Columbus Weddings
Mike Reed
Chairman / CEO
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