City of McKinney · 16 hours ago
Communications & Media Specialist - Parks & Recreation
McKinney, TX
Full-time
Onsite
Mid Level
3+ years expThe City of McKinney is a rapidly growing community seeking a Communications & Media Specialist to enhance its Parks and Recreation Department's strategic communications and marketing efforts. This role involves fostering positive community interactions, managing communications projects, and effectively conveying the department's message to various audiences.
Business DevelopmentGovernmentMuseums and Historical Sites
Responsibilities
Play a key role in the Park and Recreation and Communications and Marketing teams, with the mission of implementing strategic communications and marketing plan, serving as a central resource for information from an overarching Parks and Recreation and community perspective
Communicate with a variety of constituent audiences, broaden Parks and Recreation image, expand the collective brand and instill confidence in our community
Foster positive interaction between the Parks and Recreation Department and the people it serves
Plan communications outreach and project-based marketing plans
Manage projects
Build strong relationships – Adept at communicating with team members at all levels of the organization to gather information and build communications content
Work collaboratively – Ability to work within cross-functional teams and with external partners to share information effectively
Write columns and talking points for a variety of audiences
Respond to citizen inquiries
Measure work effectiveness – Record results and progress of communications activities to determine effectiveness
Edit and quality check materials – strong proofreading skills and attention to detail
Proficient in AP style
Prepare applications for various national, state and local awards and other programs
Coordinate special events as required
Represent the Parks and Recreation department on various working task forces, committees and boards
Prepare the Parks and Recreation e-newsletter
Edit and update content on the Parks and Recreation webpages
Ability to convey complex information in a way that is relevant, in plain but compelling language
Thorough knowledge of integrated communications strategies
Strong project management skills and a comfort level working in a fast-paced, demanding environment, juggling multiple projects concurrently and thoroughly
Manage and write communications collateral including media releases, newsletters and speeches and talking points
Work on special marketing projects and events and oversee day to day Parks and Recreation social media outreach and strategy
Perform related work as required
Comply with all written city policies and procedures
Adhere to assigned work schedule as outlined in city and department attendance policies and procedures
Ability to work after regular work hours/weekends as events, meetings and program needs dictate
Qualification
Required
Bachelor's degree in Public Relations, Journalism, Marketing or closely related field
Three (3 or more) years previous experience in local government or a corporate communication environment that includes public relations, communications, journalism, writing or marketing
An equivalent combination of training, experience or education
Must pass a drug screen and background check
Must have Class C Texas Driver's License
Preferred
Familiarity with basic graphic design principles
Familiarity with web CMS
Familiarity with video production
Familiarity with Sprout Social
Familiarity with MailChimp
Well-rounded communications background
Company
City of McKinney
As one of the fastest-growing cities in America, McKinney maintains a nationally-acclaimed quality of life coupled with a convenient location to the DFW area.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Robin Horton
Executive Assistant - Office of the CIO
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