Sony Pictures Entertainment · 2 days ago
Executive Director, Marketing Operations - SPT
Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. This newly created role will lead Marketing Operations for SPTS, serving as a critical partner to various teams and ensuring operational excellence in creative marketing efforts.
ContentFilm DistributionFilm ProductionMedia and EntertainmentTV Production
Responsibilities
Build, lead, and scale a high-performing Marketing Operations team responsible for budgets, production services, asset management, project management, and vendor partnerships supporting 20+ active series across live action, animation, and kids programming
Own and manage the marketing operating budget, including forecasting, tracking, cost controls, and reconciliation across internal teams, vendors, agencies, and productions
Design, implement, and oversee end-to-end intake, prioritization, and delivery processes for creative assets across campaigns, platforms, and partners, ensuring clarity, speed, and accountability
Establish and manage a centralized digital asset management (DAM) ecosystem, including taxonomy, rights management, distribution workflows, and analytics to support global usage and scale
Oversee photo services and content capture, including unit photography, gallery shoots, and marketing content production, ensuring consistent quality, rights clearance, and timely delivery
Manage marketing content shoots, including on-set presence for production EPK, coordination with show production, talent, publicists, unions, and international crews
Lead vendor and agency relationships across production, post-production, asset services, technology platforms, and operational partners, ensuring performance, value, and alignment with creative goals
Partner closely with Creative, Social, Production, and Design leadership to balance internal and external resources while maximizing efficiency within tight budgets
Implement and optimize project management, approval, and asset tracking systems to support a high-volume, social-first marketing organization
Identify, test, and deploy emerging technologies—including AI-enabled tools—to improve workflow efficiency, asset creation, metadata, distribution, and performance tracking
Establish operational best practices that support large-scale activations (e.g., San Diego Comic-Con) and major platform launches
Drive continuous improvement through data, analytics, and post-mortems to refine workflows, timelines, and resource allocation
Foster a collaborative, solutions-oriented culture that enables creative teams to move faster while maintaining quality, compliance, and fiscal discipline
Qualification
Required
12+ years of experience in marketing operations, production operations, or agency operations within television, streaming, entertainment marketing, or a comparable high-volume creative environment
Experience line producing short form and social content from pre-production to editing
Demonstrated success building and leading operations teams that support creative, production, and social organizations at scale
Deep experience managing multi-million-dollar budgets, forecasting, and financial controls across internal teams and external partners
Proven expertise in digital asset management systems, content pipelines, rights management, and global asset distribution
Extensive experience overseeing content shoots, on-set production workflows, EPK, photography, and talent-related logistics
Strong working knowledge of project management tools, approval systems, production workflows, and union considerations
Track record of managing and optimizing vendor and agency relationships to deliver high-quality work on time and on budget
Demonstrated ability to design and implement operational processes in fast-changing, entrepreneurial environments
Experience evaluating and deploying emerging technologies, including AI-driven platforms, with an emphasis on efficiency and ROI
Highly collaborative leadership style with the ability to influence senior creative, production, and business stakeholders
Strong organizational, communication, and problem-solving skills with a proactive, solutions-driven mindset
Bachelor's degree in Business, Production, Communications, or a related field, or equivalent professional experience
Benefits
Annual incentive
Comprehensive benefits
Company
Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. It is a sub-organization of Sony.
H1B Sponsorship
Sony Pictures Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
$1M2000-11-07Series A· $1M
Leadership Team
Recent News
The Hollywood Reporter
2026-02-05
2026-01-18
2026-01-18
Company data provided by crunchbase