Focal Point, LLC · 20 hours ago
Creative Director
US-MN-Minnetonka
Full-time
Onsite
Director/Executive
$110K/yr - $120K/yr
8+ years expFocal Point, LLC is seeking a Creative Director to lead their creative vision and ensure brand consistency across all marketing channels. This role involves managing a team of designers and collaborating with cross-functional teams to develop innovative marketing assets that align with business objectives.
Industrial ManufacturingLightingManufacturingSmart Building
Responsibilities
Lead Creative Strategy: Define and execute creative direction for integrated marketing campaigns, product launches, and brand initiatives, ensuring alignment with business objectives
Brand Stewardship: Partner with Central Marketing to maintain, evolve, and enforce Legrand’s visual identity and brand guidelines across all platforms, internally and with external vendors
Team Leadership & Development: Provide direct supervision, coaching, and career development for the internal creative team, including writers, graphic designers, and multimedia designers
Foster a culture of collaboration, innovation, and continuous improvement through effective feedback and leadership
Performance Management: Oversee all aspects of performance management, including interviewing, hiring, onboarding, training, performance evaluations, and employee recognition
Project Oversight: Ensure the timely delivery of high-quality creative assets across digital, print, video, and experiential marketing channels
Cross-Functional Collaboration: Partner closely with Marketing, Sales, Product Management, Channel Marketing, and Project Managers to align creative output with strategic goals, project scope, and timelines
Vendor & Agency Management: Direct and manage external agencies and freelancers providing services such as photography, image rendering, motion graphics, animation, video production, and writing
Quality Assurance: Review and approve creative work to ensure accuracy, consistency, and adherence to brand standards and messaging
Innovation & Best Practices: Stay current with design trends, tools, technologies, and best practices. Apply innovative strategies throughout the creative process—from concept and execution to final deliverables—to continuously elevate the quality of marketing materials
Process Improvement: Initiate, develop, and support the implementation of processes and procedures that improve workflow efficiency and effectiveness
Budget Accountability: Maintain accountability for accurate budgeting, cost estimates, and multiple bids related to creative and marketing spend
Digital & Multi-Channel Strategy: Contribute to and support online strategies that drive successful multi-channel marketing campaigns
Compliance & Ethics: Uphold compliance by maintaining confidentiality, protecting company assets, acting with integrity, reporting non-compliance, and adhering to all applicable federal, state, and local laws, as well as company policies and procedures
Safety: Promote workplace safety by proactively identifying, preventing, and reporting hazards or injuries, and by participating in safety programs and initiatives
Core Values: Demonstrate and model Legrand’s core values of Customer, People, Integrity, Teamwork, Continuous Learning & Improvement, and Empowerment & Accountability
Qualification
Required
Bachelor's degree in graphic design, marketing, communications or related field with 8+ years of related professional experience (graphic design, communications, brand management, creative process/workflows), or a combination of relevant education and experience
Direct management/supervisory experience
Strong understanding of marketing tools, media, methodologies, and the creative workflow, with hands-on experience using Adobe Creative Suite, digital design tools, marketing automation platforms, project management systems, and web analytics
Deep knowledge of branding, storytelling, and integrated marketing, with the ability to translate core business needs into strategic, creative solutions that align with Legrand's brand voice and differentiating principles
Proven people leadership and interpersonal skills, including the ability to lead, mentor, train, motivate, and effectively delegate within high-performing teams. Comfortable providing and receiving creative direction and constructive feedback
Excellent written, verbal, non-verbal, presentation, and design communication skills, with a high attention to detail and the ability to clearly and consistently articulate brand messaging
Highly organized with strong project management, planning, and prioritization skills, capable of managing multiple projects simultaneously in a fast-paced environment with tight deadlines and multiple approvals
Demonstrated ability to make sound decisions and resolve issues using judgment consistent with company standards, policies, procedures, and applicable laws and regulations
Positive, highly creative, and technically savvy professional with a strong sense of accountability, discretion, and the ability to handle confidential information with integrity
Preferred
Preferred experience with marketing automation platforms and project management tools
Benefits
Medical, dental, and vision coverage
High employer 401K match
Paid time off (PTO) and holiday pay
Short-term and long-term disability benefit plans
Above-benchmark paid maternity and parental leave
Bonus opportunities in accordance with the Company’s incentive plans
Paid time off to volunteer
Active/growing Employee Resource Group network
Company
Focal Point, LLC
Founded more than 25 years ago Focal Point, a brand of Legrand, is a Chicago-based architectural lighting and integrated acoustical systems manufacturer.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Randall Chism, PHR
HR Business Partner
Recent News
Company data provided by crunchbase