Alpaca · 22 hours ago
Events Marketing Manager
United States
Full-time
Remote
Mid LevelAlpaca is a US-headquartered self-clearing broker-dealer and brokerage infrastructure for diverse financial services. They are seeking an Events Marketing Manager to own the end-to-end event strategy, planning, and execution, targeting both institutional partners and the developer community, while driving awareness and engagement through high-impact events.
Developer APIsFinancial ServicesFinTechTrading Platform
Responsibilities
Develop and own Alpaca's annual events strategy for both institutional and developer audiences: defining goals, target segments, formats, and success metrics
Build an integrated event calendar spanning conferences, trade shows, partner events, webinars, workshops, hackathons, and community meetups
Partner with Sales, Business Development, and Product to prioritize the right events for pipeline, relationship-building, and product adoption
Own event budgets and vendor relationships, ensuring efforts are cost-effective and aligned with business objectives
Lead all logistics for virtual and in-person events: venue selection, AV, catering, swag, registration, travel coordination, speaker management, and run-of-show
Manage external agencies and vendors (event production, creative, AV, etc.) when needed while maintaining high quality and consistency
Coordinate speaker prep and talking points for Alpaca executives, product leaders, and customers/partners
Ensure a premium, professional attendee experience from pre-registration through post-event follow-up
Own go-to-market plans for each event: positioning, messaging, audience targeting, and promotional timelines
Work closely with the content and design team members to create compelling assets (landing pages, emails, social posts, decks, one-pagers, signage)
Segment and tailor messaging for B2B decision-makers versus developers and builders
Plan and execute integrated campaigns across email, social, partner channels, and community platforms to drive registrations and attendance
Collaborate with Sales and Business Development to secure partner participation (panels, case studies, co-marketing activations)
Use events as a primary lever to grow and activate Alpaca's developer and grassroots communities
Host and support developer-first events such as hackathons, office hours, technical workshops, and product launch sessions
Engage with the community across relevant channels (Slack, Reddit, X, LinkedIn, YouTube) before and after events to extend impact and keep conversations going
Gather feedback from institutional clients and developers at events to feed into Product, Marketing, and Customer Success
Define clear KPIs for each event (registrations, attendance, lead quality, pipeline impact, NPS)
Track performance using analytics, CRM, and marketing tools; report outcomes and insights to stakeholders
Continuously optimize event formats, messaging, targeting, and operations based on data and feedback
Qualification
Required
Proven ability to own the full lifecycle of events: strategy, planning, promotion, execution, and post-event measurement
Strong project management and organizational skills; you're comfortable juggling multiple events, timelines, and stakeholders in a fast-paced environment
Excellent communication skills (written and verbal) with the ability to tailor messaging to both executive-level institutional audiences and hands-on technical users
Familiarity with tools such as CRM/marketing automation platforms, webinar and virtual event platforms, and event management/registration tools
Data-driven mindset with experience tracking event metrics and turning insights into actionable improvements
Comfortable working cross-functionally with Sales, Product, Business Development, and Marketing to align events with business goals
A genuine interest in fintech, APIs, financial markets, and/or developer ecosystems
Preferred
Background in fintech, SaaS, or capital markets
Prior experience running events for developer ecosystems (e.g., API platforms, SDKs, tools, or cloud services)
Experience in managing virtual and in-person events, with the ability to multitask and coordinate logistics
Benefits
Competitive Salary & Stock Options
Health Benefits
New Hire Home-Office Setup: One-time USD $500
Monthly Stipend: USD $150 per month via a Brex Card
Company
Alpaca
Alpaca is a financial system platform that allows developers and businesses to build apps, embed investing, and trade algorithms.
Founded in 2015
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$328.8MKey Investors
Drive Capital850 Management,Derayah Financial,National Investments CompanySBI Group
2026-01-14Series D· $150M
2026-01-14Debt Financing· $40M
2025-04-23Series C· $52M
Leadership Team
Yoshi Yokokawa
Co-Founder and CEO
Hitoshi Harada
CPO and Co-Founder
Recent News
Morningstar.com
2026-01-07
Company data provided by crunchbase