MeUndies · 1 day ago
Senior Director, Strategic Finance, Marketing Analytics, and Performance
Culver City, CA
Full-time
Hybrid
Director/Executive
$150K/yr - $185K/yr
8+ years expMeUndies is seeking a Senior Director of Strategic Finance, Marketing Analytics, and Performance to lead marketing economics and performance analysis. This role involves partnering closely with growth and marketing teams to optimize spend decisions and maximize return on marketing investment through data-driven insights.
E-CommerceFashionRetailSubscription Service
Responsibilities
Lead all financial planning and analysis - including forecasting, budgeting, and scenario modeling - for Marketing P&L performance across all channels
Analyze CAC by channel, LTV curves and contribution margins, and incrementality vs vanity performance
Identify where spend is working, where it’s capped, and where it can be optimized
Build and maintain channel-level forecasts tied to traffic, conversion, and efficiency
Build and present weekly and monthly performance outlooks
Partner with leadership to evaluate key initiatives, measure ROI, and drive performance improvements across channels
Pressure-test promotional strategies, offer changes, and budget reallocations
Deliver clear, decision-ready weekly readouts to multiple stakeholders covering changes and next steps
Use analytics and insights to guide hands-on optimization, testing, personalization, and merchandising decisions
Flag risks and opportunities before they show up in the P&L
Define and track key company-wide KPIs — including customer acquisition, retention, LTV/CAC, and margin performance
Partner with the Growth and Retention team and act as the analytical counterweight to marketing intuition
Support cross-functional teams to ensure testing is completed efficiently and ensure we are able to double down on what’s actually scaling
Translate complex data into actionable recommendations that inform strategy and enhance decision-making across teams
Bring rigor and structure without losing momentum
Collaborate cross-functionally and communicate financial insights clearly and accessibly
Leverage a data-driven understanding of current marketing trends to create (and regularly adjust) a portfolio of marketing investments that maximizes long-term return while balancing practical considerations
Qualification
Required
8-10+ years in Strategic Finance, Analytics, Strategy, or Growth Finance
Experience with cohort analysis, attribution tradeoffs, unit economics, and forecasting under uncertainty
Strong SQL / BI fluency (able to self-serve analysis)
Ability to translate complex data into clear, actionable recommendations
Comfort challenging assumptions — respectfully and directly
DTC, subscription, or e-commerce experience
Experience partnering closely with performance marketing teams
Exposure to experimentation frameworks (A/B tests, lift tests, geo tests)
Minimum of 7 years of team management experience
Proven ability to lead, build relationships, and work effectively in a cross-functional team environment
A self-starter mentality; ability to work in a fast-paced, entrepreneurial environment
Ability to think creatively and strategically while maintaining a rigorous business and financial discipline
Strong verbal and written communication skills
Bachelor's degree required
Benefits
Discretionary annual bonuses
Generous parental leave
A 401k
Fantastic health benefits
Open time off
Catered lunches every in-office day
Holiday parties
Off-sites
Happy hours
An annual retreat
Employee discount
Company
MeUndies
MeUndies brings together sustainable fabric and innovative design to make soft underwear and loungewear for its customers.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$50.4MKey Investors
ProvenanceWalden Venture Capital
2020-11-23Series C· $40M
2015-09-02Series B· $9M
2013-11-13Angel· $1M
Leadership Team
Jonathan Shokrian
Founder & CEO
Ariel Stoddard
Chief Revenue Officer
Recent News
2026-01-19
2025-03-13
2023-12-16
Company data provided by crunchbase