Trulieve · 2 days ago
Executive Director of Marketing
Tallahassee, FL
Full-time
Onsite
Director/Executive
10+ years expTrulieve is seeking a dynamic, innovative, and strategic Executive Director of Marketing for Florida to lead the full state marketing organization. This senior marketing leader will oversee all marketing efforts across Florida, shaping strategies that elevate the Trulieve brand and support the company’s aggressive growth objectives.
Alternative MedicineCannabisHealth CarePharmaceutical
Responsibilities
Serve as the senior marketing leader for Florida, developing comprehensive short‑ and long‑term marketing strategies aligned to Trulieve’s business goals
Shape and continually refine the Trulieve brand position in partnership with the CMO, ensuring brand consistency across all channels and customer touchpoints
Lead the marketing planning process for Florida, aligning strategies across retail, digital, creative, community engagement, and brand partners
Manage and optimize the Florida market’s $300M+ P&L, ensuring marketing strategies contribute directly to revenue growth, profitability, and customer loyalty
Develop and execute best‑in‑class integrated marketing campaigns—including product launches, promotions, cannabis holidays, digital/social campaigns, influencer programs, and loyalty initiatives
Build marketing programs designed to increase brand awareness, acquire new patients/customers, drive store traffic, and grow customer LTV
Oversee the seasonal marketing calendar to support business priorities, category performance, and promotional strategies
Ensure all campaigns are localized and personalized based on market dynamics and customer insights
Partner with retail leadership to enhance the in‑store customer experience, ensuring marketing supports store-level goals, merchandising priorities, and operational readiness
Lead promotional planning for all Florida retail locations, ensuring seamless execution across stores and digital channels
Create and influence product and promotional opportunities to increase traffic, conversion, and overall sales performance
Establish rigorous, data-driven processes to measure and optimize campaign performance (ROI, traffic, sales lift, retention, etc.)
Continuously evaluate and improve all aspects of the marketing lifecycle—from concept to execution, review, and reporting
Identify market trends, category insights, targeting opportunities, and customer behaviors to inform growth strategies
Lead CRM and loyalty strategy for Florida, including segmentation, lifecycle marketing, contact strategies, and retention programs
Grow and optimize loyalty and rewards programs to increase customer LTV and return on marketing investment
Ensure digital and retail touchpoints work together to deliver a seamless patient/customer experience
Partner closely with creative, community engagement, retail management, production, and sales teams to bring unified strategies to market
Manage agency and vendor relationships, ensuring alignment with brand strategy, campaign priorities, and performance standards
Collaborate with digital marketing and brand partners to ensure consistent messaging and execution online and offline
Ensure all marketing activity complies with state and local regulations governing cannabis marketing
Qualification
Required
10+ years of progressive marketing leadership experience; retail, CPG, wellness, or regulated industry experience strongly preferred
Proven ability to lead large, diverse marketing teams across multiple functions
Deep experience with integrated marketing, brand management, digital marketing, CRM/loyalty, and retail activation
Strong financial and business acumen, including experience managing large budgets and P&Ls
Exceptional collaboration skills with the ability to influence and align cross-functional stakeholders
Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment
Strong analytical capabilities with a data-first approach to decision-making
Ability to travel 30% throughout the state of Florida
Company
Trulieve
Trulieve is a pharmaceutical company that manufactures integrated seed-to-sale medical cannabis products for brain and health treatments.
5001-10000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.13B2025-12-08Post Ipo Debt· $200M
2023-12-27Post Ipo Debt· $25M
2022-12-21Post Ipo Debt· $71.5M
Leadership Team
Ryan Blust
Vice President Accounting & Finance
C
Christine Hersey
Chief Corporate Affairs & Strategy Officer
Recent News
New Cannabis Ventures
2026-01-09
Company data provided by crunchbase