Uplift People Consulting · 14 hours ago
Director of Growth
United States
Full-time
Remote
Director/Executive
6+ years expUplift People Consulting is representing an established outdoor consumer brand that focuses on sustainable growth. The Director of Growth Marketing will be responsible for profitable customer acquisition across paid and performance-driven channels while creating scalable frameworks for testing and measurement.
Staffing & Recruiting
Responsibilities
Own day-to-day execution across paid channels, creative, site conversion, and email
Manage the operational marketing budget (media and tools/vendors) to optimize CAC vs. LTV
Deliver a Monthly Growth Package including channel-level P&L, blended ROAS, CAC, LTV: CAC, and funnel metrics, with a concise written summary for the CEO
Maintain an auditable operational P&L
Build and maintain a single source of truth for acquisition and customer value
Own UTMs, event tracking, GA4/server-side setup, and data warehouse integration (BigQuery or equivalent)
Implement practical attribution and incrementality testing (holdouts, geo/cohort tests, or equivalent) so budget decisions reflect incremental lift and profit
Run a disciplined testing program across creative, audiences, bidding, landing pages, and email
Turn results into repeatable playbooks
Operationalize creative testing and creative-to-scale workflows that increase the rate of scalable winners and reduce cycle time
Own or lead email and lifecycle execution (onboarding, reactivation, retention) and partner cross-functionally to improve repeat purchase and LTV
Hire and manage a flexible team of internal and contract talent
Establish clear ownership, success metrics, and weekly/monthly operating rhythms
Qualification
Required
6 to 10+ years in performance marketing or growth with ownership of profitable customer acquisition
Prior ownership of a growth or acquisition P&L
Experience across paid social, paid search, affiliates, and other scalable performance channels
Strong measurement and analytics experience (UTMs, GA4/server-side tracking, data warehouse integration)
Experience driving CRO through site and landing-page experimentation
Experience building and leading high-output teams and external partners
Preferred
Experience working in fishing or outdoors markets
Experience marketing consumer subscriptions
Company
Uplift People Consulting
Powering the Global Talent Network.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase