IPG Mediabrands · 14 hours ago
Media Planning Supervisor
Los Angeles, California, United States
Full-time
Onsite
Mid, Senior Level
$90K/yr - $95K/yr
3+ years expMediabrands is a global challenger brand focused on building strong client relationships and driving positive business outcomes. The Media Planning Supervisor will be responsible for managing media budgets, leading the execution of media tools, and developing insights to support client strategies while mentoring junior team members.
AdvertisingDigital MediaMarketing
Responsibilities
Assist with day-to-day operations of the client media plan and budget details, including flowchart, budget trackers, ensuring client signs accurate, timely media authorizations prior to buys
Attend client status meetings and demonstrate interest in client's business/category
Act as the go-to resource for media budget, client billing and support for PI, Kinesso, Local Mediabrands as they take on accountability (in 2024) Prisma entry, invoice reconciliation and channel-level budget tracking
Responsible for getting client MBA (media buy authorization) signed prior to the buy being place
Build relationships and trust with partners in Mediahub's Partnership Investments, Audience Science, Campaign Insights, Insights + Action and Radical + Disruptive, in addition to extended Mediabrands and Kinesso specialty teams
Monitor client and marketing industry trades, media plan performance reporting and competitive activity to surface industry updates, performance insights and opportunities to team and clients
Support 1-2 accounts, pending scale and complexity of business and scope of deliverables
Support Associate Media Director in scheduling and provide recaps for media brief deliverables, check-ins, presentations, launch, QA and reporting
Partner with Local Investments, Kinesso and Partnership Investments on development of partner list, RFP details and evaluation prior to client recommendations
Partner with analytics team to implement measurement objectives and taxonomy
Ensure flawless execution of media campaigns. This includes leading campaign implementation and execution, QA, monitoring/optimizing, and insightful reporting
Utilize IGNITE planning strategy process (Implement business intelligence, generate multiple audience segments, Navigate the investment, Tap into culture, Evolve with speed and precision) as part of client teams, to guarantee robust analysis of business/media role
Prepare written and present competitive spending reports and insights and connect to business intelligence for role of spend on share, etc
Responsible for running all planning tools (i.e. Kismet, R/F, etc), as well as partnering with Analytics to run any models, to determine the optimal media mix (across all channels) and plan delivery
Proficient in media math and how to apply calculations, demonstrating proficiency in working with and managing numbers
Leads and manage the execution and updates of media tools (i.e. flowchart maintenance)
Support Insights + Action and Radical + Disruptive with execution (timelines, budgets, approvals) of approved ideas and corresponding reporting
Be a champion for great work and support team with writing, presenting, and providing data and assets to create case studies that win awards, win business, and celebrate the work (internally and externally)
Contribute ideas that contribute to creative media tactics
Participate in a diverse, inclusive, creative culture
Collaborate with peer group to share work and inspire junior team members about creative-thinking, accountability, and thought-leadership
Responsible for developing the skill and knowledge base of those more junior as well as supervise, advise, and counsel direct report(s)
Qualification
Required
Proven expertise in at least 3 channels, while developing additional acumen of cross-channel media marketplace and planning essentials (delivery levels, flighting, etc.), including Video/Audio Broadcast/Streaming, Direct and Addressable Digital, Social Media, Retail Media (if applicable), Print, OOH, etc
Experience creating and selling media programs, including ability to articulate strategic foundation for media plan development
Able to demonstrate the ability to successfully multi-task while preserving high attention to detail, manage your time and show superb organizational skills and the ability to meet deadlines
Demonstrate excellent verbal, written and presentation skills and ability to think on your feet
Strong mathematical abilities
Advanced computer skills (MS Word, Excel, PowerPoint) and knowledge of DCM, Prisma, comScore, MRI
Must be able to occasionally travel to supported markets or client events
Preferred
Bachelor's degree preferred
3+ years of experience desired
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days
Company
IPG Mediabrands
IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG).
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Justin Wroe
Chief Executive Officer, IPG MediaBrands US
Kostas F.
CTO
Company data provided by crunchbase