Lattice Semiconductor · 9 hours ago
Sr. Technical Marketing Architect - Industrial Automation
San Jose, CA
Full-time
Hybrid
Senior Level, Lead/Staff
12+ years expLattice Semiconductor is a global leader in programmable logic and automation solutions, dedicated to innovation and excellence. They are seeking an experienced Industrial Automation Architect / Business Development Leader to guide the design and implementation of advanced industrial automation architectures, emphasizing scalable solutions and market expansion across key industrial sectors.
AI InfrastructureArtificial Intelligence (AI)Enterprise SoftwareField-Programmable Gate Array (FPGA)Semiconductor
Hiring Manager
Karl Wachswender
Responsibilities
Design and develop comprehensive industrial automation architectures, integrating PLCs, robotics, machine vision, sensors, motion control, and cloud/edge technologies to address customer requirements
Lead technical discovery sessions, requirements analysis, and solution design workshops to identify automation opportunities and define implementation strategies
Serve as a subject-matter expert in industrial networking, functional safety, IIoT platforms, and digital transformation, clearly articulating Lattice’s value proposition
Partner with cross-functional teams and external partners to co-design scalable automation solutions, ensuring design integrity and alignment with product roadmaps
Engage with OEMs, system integrators, and industrial customers to translate complex requirements into actionable solutions, proofs of concept, and reference architectures
Drive technical narratives and marketing strategies that demonstrate Lattice’s leadership in automation, reliability, and digital innovation
Represent Lattice in industry forums and standards organizations to influence ecosystem direction and promote open, interoperable solutions
Support business development by identifying new opportunities, shaping go-to-market strategies, and cultivating relationships with key stakeholders
Qualification
Required
BS/MS in Electrical, Computer, Systems Engineering, or a related discipline
12+ years of experience in industrial automation architecture, business development, or solution design
Expertise in automation platforms, industrial networking, functional safety, and IIoT technologies
Proven ability to translate complex architectures into actionable business strategies and drive ecosystem adoption
Experience collaborating with OEMs, system integrators, and technology vendors on validation and deployment of automation solutions
Exceptional communication and executive presentation skills, with a track record of influencing customers and industry partners
Preferred
Experience in large-scale automation orchestration, robotics integration, or IIoT platform deployment
Familiarity with PLC/CPLD/FPGA technologies in control, telemetry, or safety applications
Published contributions to industry standards, specifications, or automation best practices
Company
Lattice Semiconductor
Lattice Semiconductor is the low power programmable leader that solves problems across the network.
1001-5000 employees
H1B Sponsorship
Lattice Semiconductor has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (13)
2024 (6)
2023 (11)
2022 (10)
2021 (4)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
unknown2016-04-13Post Ipo Equity
1989-11-17IPO
Leadership Team
Ford Tamer
CEO
Pravin Desale
Senior Vice President of Engineering/R&D
Recent News
MarketScreener
2025-12-24
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2025-12-18
2025-12-06
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