General Motors · 1 week ago
Assistant Marketing Manager - Blazer ICE & Blazer EV
Warren, Michigan, United States of America
Full-time
Hybrid
Mid, Senior Level
5+ years expGeneral Motors is a leading automotive company focused on innovation and sustainability. They are seeking an Assistant Marketing Manager to oversee lifecycle management and execute marketing strategies for the Blazer ICE and Blazer EV, ensuring effective communication and collaboration across teams.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Collaborate and deliver in developing positioning, marketing strategy, strategic briefs, and marketing plans for Blazer ICE and Blazer EV
Leverage marketing information, segment trends and competitive facing material to uncover key consumer insights, competitive opportunities and execute on the insights
Lead the development of monthly go-to-market plan recommendations including sales forecast, competitive/market intelligence, product mix, and incentive requirements in the Sales/Marketing/Scheduling (SMS) process
Ensure all consumer communications, dealer communications, press releases, playbook, dealer order guides, etc. are messaged effectively and include correct information
For mid-cycle and new major product launches, develop comprehensive launch plan with strong communication with Communications, Product and Advertising teams
Collaborate with support teams (Media, Site, Social, CRM, Sales, Product and Finance) to further refine strategies and plans, including use of existing divisional and adjacency teams promotions
Collaborate with supply chain, scheduling, and order fulfillment teams to understand, anticipate, and drive creative resolution to production and forecasting issues
Interface with the research community to develop and leverage insights for current and future product with leadership reporting for awareness and strategic decision making
Participate in trade-off decisions/conflict resolution between support teams (Brands, Product, Finance, Pricing)
Develop communications message based on critical product attributes and market trends to provide foundation for consumer, dealer, wholesale, and media messages
Develop content for product training as the SME of the vehicle including field training guides, Trailering resources, and dealer-facing training
Analyze data with cross-functional communications to Sales Ops, Regional Teams and Finance on incentive strategy and execution
Manage the marketing vehicle fleet and provide support for cross-functional pattern ordering
Act as a resource to the Field teams by developing clear and consistent communications including brand updates, recommended ordering configurations, and constraints
Leverage strong Data & Analytical skills to develop recommendations and POVs for current and future vehicle product using information obtained from PDM and insights teams
Implement innovative strategies to elevate the customer experience, to achieve brand goals and improve profitability
Provide direction on creative work in terms of scope, key messages, and customer target; all within the context of Chevrolet umbrella positioning
Qualification
Required
Bachelor's degree required
5+ years of product marketing or marketing COE functional experience
Proven working experience in project management
Ability to work well in a complex team environment
Ability to work effectively with others
Ability to effectively manage multiple assignments and prioritization to meet deadlines
Ability to synthesize data into critical information
Ability to make/recognize effective trade-off decisions that balance multiple considerations
Excellent oral and written communications skills
Highly developed presentation skills both in the development and delivery of presentation
Proven ability to use complex data to form in-depth analytical insights
High level of expertise within Microsoft Office Suite, specifically Excel and PowerPoint
Ability to travel, 10-15% Domestically
Preferred
Diverse marketing experiences preferred. Packaging, positioning, research, and pricing experience a bonus
Dealer contact preferred
Benefits
Relocation benefits
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
Chicago Tribune
2026-02-06
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2026-02-05
2026-02-05
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