Taco John's International, Inc. · 20 hours ago
Associate Brand Manager
St Louis Park, MN
Full-time
Onsite
Entry, Mid Level
$72K/yr - $100K/yr
2+ years expTaco John's International, Inc. is committed to driving brand growth and fostering a culture of collaboration and innovation. The Associate Brand Manager plays a key role in the marketing team, supporting the planning and execution of integrated marketing programs that strengthen the brand and meet business objectives.
Food and BeverageHospitality
Responsibilities
Develop a deep understanding of the guest, marketplace, and competitive landscape
Partner with Consumer Insights and Data Analytics to translate data, trends, and insights into actionable opportunities and prioritized initiatives
Lead cross-functional teams in the development of new products and a strong innovation pipeline that addresses consumer needs and business objectives
Own promotional windows and coordinate cross-functional execution to ensure on-time, successful delivery
Serve as the project manager for new product development and marketing initiatives, overseeing timelines, budgets, and the stage-gate process from concept through launch
Collaborate closely with Field Marketing, Digital Communications, R&D, Consumer Insights, Operations, Finance, Training, Supply Chain, PR, and Creative Agency partners
Provide strategic thought leadership by partnering with Consumer Insights, R&D, and Finance to build business cases, define KPIs, and evaluate performance in support of brand and menu strategies
Develop sell-in materials and present recommendations to executive leadership and franchisees
Plan and execute integrated, 360-degree marketing campaigns for market tests, product launches, and seasonal promotions, ensuring alignment across all channels
Develop clear positioning and creative briefs to guide integrated marketing and communications strategies
Partner with creative agencies on advertising and merchandising development across TV, radio, print, digital, and in-store channels, serving as brand steward to ensure work is on strategy, on brand, and optimized for each platform
Collaborate on special projects including menu redesigns, value and pricing initiatives, and brand refresh efforts to support long-term brand health and growth
Qualification
Required
Bachelor's degree in marketing, business, communications, or a related field; or an equivalent combination of education and relevant experience
2–4 years of experience in brand marketing, product marketing, or a related role
Experience managing projects across multiple stakeholders with competing priorities
Strong understanding of marketing fundamentals and the full marketing mix
Demonstrated ability to work cross-functionally with teams such as Operations, Finance, Insights, and Creative or Agency partners
Strong analytical, organizational, and communication skills
Proficiency with Microsoft Office (PowerPoint, Excel, Word) or similar tools
Working knowledge of brand marketing fundamentals, including positioning, messaging, and integrated marketing campaigns across multiple channels
Understanding of new product development processes, stage-gate frameworks, and commercialization in a multi-unit or consumer-facing environment
Familiarity with consumer insights, market research methodologies, and data-driven decision making
Knowledge of the full marketing mix, including advertising, digital, social, in-store merchandising, and promotions
Basic financial acumen, including P&L concepts, pricing strategy, and ROI measurement
Strong project management skills with the ability to manage multiple initiatives, timelines, budgets, and cross-functional stakeholders simultaneously
Ability to lead and influence cross-functional teams without direct authority
Strong analytical skills to interpret data, identify trends, and translate insights into actionable strategies
Clear and effective written and verbal communication skills, including the ability to develop briefs, presentations, and executive-facing materials
Strong organizational skills with attention to detail, prioritization, and follow-through
Creative problem-solving skills with a results-oriented mindset
Ability to manage projects from concept through execution while balancing speed, quality, and business impact
Ability to thrive in a fast-paced, deadline-driven environment and adapt to changing priorities
Ability to present ideas, recommendations, and results to senior leadership and franchise partners with confidence
Ability to act as a brand steward, ensuring consistency and quality across all brand touchpoints
Demonstrate adaptability in a dynamic environment by stepping in where needed, even outside of core responsibilities, to ensure overall success
Actively contribute to a culture of inclusion by valuing diverse perspectives, promoting equity, and creating an environment where all individuals feel respected, supported, and empowered to thrive
Preferred
Experience in restaurant, retail, consumer packaged goods, or franchise-based environments
Experience with new product development and stage-gate processes
Exposure to consumer insights, data analytics, or market research
Experience developing or supporting integrated, 360-degree marketing campaigns
Experience working with external agencies (creative, media, PR, or digital)
Ability to present to senior leadership or franchise partners
MBA or advanced coursework in marketing or business
Company
Taco John's International, Inc.
Starting as a small taco stand in Cheyenne, Wyoming, in 1968, our one-of-a-kind tacos and other bold flavors were an instant hit.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.01M2023-03-16Series Unknown· $0.01M
Leadership Team
Kevin Flaherty
CMO
Recent News
GlobeNewswire
2026-01-13
2025-11-20
StreetInsider.com
2025-11-07
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