Macy's · 1 day ago
Senior, Search Engine Optimization
151 West 34th Street, New York, NY, 10001, US
Full-time
Onsite
Mid, Senior Level
$105K/yr - $175K/yr
3+ years expMacy's is a storied retailer that has been part of America's culture for over 160 years. The Senior SEO Strategist will focus on optimizing site structure and category content to enhance customer navigation and organic visibility on Macys.com. This role involves collaboration with various teams to implement SEO best practices and drive measurable performance improvements.
Consumer GoodsFashionRetail
Responsibilities
Monitor and continue to refine Macy’s category taxonomy to ensure structures support both SEO and customer experience
Partner with Site Merchandising and UX to shape naming conventions, categorization logic, and hierarchy improvements
Optimize category titles, descriptions, metadata, and content hierarchy across L1–L6 pages
Identify redundancies, misalignments, or content gaps within taxonomy and propose scalable solutions
Develop internal linking strategies that improve crawlability, category authority, and customer pathways
Partner with Product & UX to ensure navigational components (fly-outs, filters, breadcrumbs, scrolly-cats, etc.) reinforce SEO best practices
Analyze crawl paths, index patterns, and navigational signals to recommend architectural updates
Identify and execute opportunities to embed helpful content to category, subcategory, and brand pages
Maintain content frameworks that reinforce discoverability, relevance, and alignment with user search intent
Ensure all on-site content reflects Macy’s brand voice and adheres to SEO standards and structured content requirements
Build and manage dashboards measuring category performance (SERP to Sale)
Forecast initiative outcomes, define measurement methodologies and track performance for all site structure and content optimizations
Conduct keyword research, query-level analysis, and competitive assessments to identify category improvement opportunities
Deliver quarterly strategic deep dives for business units (e.g., Beauty, RTW, Home) that outline category risks, strengths, and opportunities
Translate complex data into clear, actionable recommendations for cross-functional stakeholders
Serve as the day-to-day SEO partner for Site Merchandising, UX, Product, and Engineering on initiatives impacting site structure
Participate in UX and Product roadmaps to ensure SEO requirements are accounted for in navigational components, category templates, and new features
Communicate SEO needs clearly and effectively, advocating for structural improvements that drive measurable organic performance
Regularly audit category content, taxonomy, and metadata for completeness, competitiveness, and SEO value
Document scalable workflows for recurring optimization processes such as taxonomy updates, category refreshes, and internal linking systems
Stay up to date on SEO, SERP, and generative AI (GEO) trends that impact site structure and category performance
Identify and test new opportunities to improve discoverability and drive incremental traffic
Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities
Qualification
Required
3–5 plus years of SEO experience focused on site structure, taxonomy, category optimization, or large-scale content ecosystems
Strong understanding of technical and content SEO principles, including crawl/index behavior, metadata strategy, internal linking, and taxonomy
Hands-on experience with enterprise SEO tools such as Botify, Screaming Frog, SEMrush, Adobe Analytics, GSC, Looker, or similar platforms
Ability to synthesize data into insights, create clear recommendations, and influence cross-functional partners
Strong writing and editing skills for category-level content blocks (NOT editorial articles)
Comfortable influencing partners across Site Merchandising, UX, Product Management, and Engineering
Highly organized with the ability to manage multiple projects, priorities, and stakeholders in a fast-moving environment
Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision
Able to work a flexible schedule, including days, evenings, weekends, and holidays, based on department and company needs
Benefits
Comprehensive health and wellness coverage
401(k) match
Paid time off
Eight paid holidays
Merchandise discounts
Performance-based incentives
Annual merit review
Employee Assistance Program with mental health counseling and legal/financial advice
Tuition reimbursement
Company
Macy's
Macy's is America’s store for life. The largest retail brand of Macy's, Inc.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Bobby Amirshahi
Senior Vice President, Corporate Communications + Public Affairs
Michael Krans
VP, Retail Media
Recent News
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