Momofuku Goods · 23 hours ago
Content Strategy & Social Media Manager
Legal Address - New York, NY 10013
Full-time
Hybrid
Mid, Senior Level
$90K/yr - $115K/yr
4+ years expMomofuku Goods aims to redefine the American pantry by giving home cooks restaurant-grade essentials that make cooking more fun, enjoyable, and delicious. The Content Strategy & Social Media Manager is responsible for defining what content Momofuku Goods makes, why it matters, and how it shows up across social — combining strategic thinking with hands-on creation.
Retail
Responsibilities
Own the development and evolution of repeatable social content series, ad concepts, and formats designed to drive performance, not just fill the calendar
Translate brand priorities, campaign goals, and product stories into clear content angles, narratives, and social-first concepts
Independently pitch fully formed content ideas, including the hook, format, and rationale for why they should perform on specific platforms, including paid
Partner with the Director of Content & Social to pressure-test ideas before they are briefed to Creative, creators, or agencies
Maintain a lightweight content roadmap that balances tentpole moments, evergreen series, and reactive cultural opportunities
Proactively identify opportunities to refresh, retire, or double down on content formats based on performance signals
Guide day-to-day social content creation across Instagram, TikTok, YouTube Shorts, and Facebook, ensuring alignment with Momofuku’s voice, visual standards, and point of view
Oversee the development, drafting, scheduling, and QA of social posts within the weekly publishing rhythm
Personally capture, edit, and publish short-form social content on a regular basis, with a focus on fast, social-first video
Serve as a reliable in-house creator who can quickly shoot and iterate on content ideas to inform series development and creative direction
Maintain fluency in platform behaviors, emerging formats, creator techniques, and evolving content norms, and translate those insights into actionable direction
Organize and maintain content libraries, shot lists, filenames, and asset tracking to enable efficient cross-team use
Prepare content bundles and handoffs for Creative, Paid Media, and eCommerce teams to support amplification and distribution
Analyze performance across social posts, series, and formats to surface clear learnings and next actions, not just metrics
Use performance insights to inform content direction, testing priorities, and format evolution
Partner with Paid Media to identify organic content with strong amplification potential and understand why it performs
Flag opportunities for lightweight A/B testing across hooks, formats, and messaging
Manage day-to-day community engagement across social channels
Respond to comments and DMs in Momofuku’s voice
Surface community insights, trends, and UGC opportunities
Shape how the brand shows up conversationally, not just visually
Work hand-in-hand with Paid Media to ensure synergies between top-performing organic and paid content
Collaborate with the Influencer & Content Manager to identify emerging creators and UGC partners aligned with content strategy
Partner with eCommerce on PDP content, site updates, and product launch storytelling
Work with Creative and Brand to ensure content is accurate, on-brand, and operationally efficient
Collaborate with Commercial and Retail teams to fulfill content needs for key partners and storefronts
Serve as connective tissue between strategy, execution, and performance
Qualification
Required
4-6+ years of experience in social content and content strategy, with hands-on responsibility for short-form video
Demonstrated ability to develop and evolve content series, formats, or concepts that perform on social platforms
Strong mobile video editing skills using tools like CapCut, Adobe Express, or comparable apps, with comfort shooting and iterating quickly
Deep fluency in social platform behaviors, emerging formats, and creator-led content norms
Strong writing skills across social copy and short-form messaging, with a clear point of view
Comfort interpreting performance data and translating insights into content direction and testing priorities
Highly organized, self-directed, and able to manage multiple workflows in a fast-paced environment
Collaborative, proactive, and confident exercising judgment rather than waiting for detailed direction
Preferred
Experience working closely with Paid Media, Creative, or eCommerce teams to develop high-performing content
Experience briefing or collaborating with creators, influencers, or agencies
Working knowledge of social performance metrics and how they inform creative decisions
Passion for food, cooking, and culturally relevant digital storytelling
Benefits
Competitive pay
Comprehensive benefits package
Vision/dental/medical
Gym and commuter discounts
Opportunities for personal and career development
Company
Momofuku Goods
Momofuku Goods aims to redefine the American pantry by giving home cooks restaurant-grade essentials that make cooking more fun, enjoyable, and delicious.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase