Wasserman · 3 days ago
Business Analyst - Custom Applications, AI Enablement, and Salesforce
USA-CA - Los Angeles HQ
Full-time
Onsite
Mid Level
$120K/yr - $130K/yr
4+ years expWasserman is a culture-centric agency serving the world’s best athletes, artists, brands, and properties. The Business Analyst will focus on custom-built internal applications and AI-enable solutions, collaborating with stakeholders to translate ideas into actionable requirements and support Salesforce configurations.
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Responsibilities
Gather and document business and functional requirements for custom applications, internal tools, and AI-enabled solutions
Partner with engineering and integration teams to translate requirements into build-ready specifications
Help define workflows, user journeys, edge cases, acceptance criteria, success metrics, and exception handling for new solutions
Support initiatives involving automation or AI-adjacent capabilities, with a focus on usability, adoption, and operational fit
Participate in backlog refinement, testing, UAT, and rollout support
Support Salesforce enhancements and configuration in partnership with admins and delivery teams, including objects, fields, flows, validation rules, and page layouts
Help design workflows that span custom applications and Salesforce
Provide input on data handoffs and system interactions to ensure clarity and consistency
Experience with intake or workflow tools (e.g., Asana, Monday, Smartsheets) is a plus
Partner with business stakeholders to identify and shape AI use cases aligned to productivity, automation, and efficiency outcomes
Support AI pilots and phased rollouts, ensuring solutions are embedded into everyday workflows
Act as a business-facing interface for approved AI tools and platforms
Help assess feasibility, value, and readiness before initiatives move into delivery
Promote adoption by ensuring solutions are understandable, practical, and well-documented
Work closely program, product, and technology leads to clarify scope, priorities, and dependencies
Collaborate with engineering and platform teams to ensure requirements are feasible and well understood
Ensure solutions are feasible, aligned, and avoid duplication, unnecessary complexity, or shadow systems
Contribute to improving standards and processes for documenting and delivering requirements
Support reviews of tools and workflows for newly acquired or onboarded teams, documenting gaps and helping transition to shared platforms
Qualification
Required
4+ years of experience as a Business Analyst, Systems Analyst, or similar role
Strong experience supporting custom applications, internal tools, or platform-based solutions
Experience working with development or integration teams in build-oriented environments
Working knowledge of Salesforce capabilities and configuration concepts (hands-on configuration experience is a plus, not required)
Ability to understand system interactions and data flows at a conceptual level
Strong communication, organization, and stakeholder coordination skills
Preferred
Experience in media, sports, entertainment, or other fast-paced, relationship-driven industries
Familiarity with enterprise platforms (CRM, financial systems, data platforms, workflow tools)
Experience supporting globally distributed or international teams
Curiosity and comfort working with emerging technology in governed, responsible environments
Company
Wasserman
Wasserman provides marketing services to the most iconic sports figures, musical artists, brands, and properties.
1001-5000 employees
H1B Sponsorship
Wasserman has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2023 (1)
2022 (1)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Providence Equity Partners
2022-11-01Private Equity
Leadership Team
Sam Alpert
SVP, Marketing - Music
Christa D'Alimonte
Chief Legal Officer
Recent News
2026-02-04
Sports Business Journal
2026-01-09
Company data provided by crunchbase