Cella · 8 hours ago
CONTENT MANAGER
Austin, TX
Contract
Onsite
Mid, Senior Level
$41.87/hr - $46.87/hrCella is an award-winning in-house agency seeking a Brand Visual Asset Manager to oversee their visual identity. The role involves managing a diverse library of visual assets, ensuring brand consistency, and leveraging AI for innovation while maintaining high standards across all channels.
Content MarketingDigital MarketingInformation Technology
Responsibilities
At client , you're empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us "challenge the status quo" and transform the finance industry together
We are Creative Center (C2), client's award-winning in-house agency that creates and produces a wide range of external and internal communications for client's . We are uniquely positioned to grow client relationships, attract new clients, and bring innovative products to market effectively and efficiently. Our passion to bring our best thinking forward everyday drives our success
The Brand Strategy & Expression group is responsible for the development and socialization of the Brand Identity as well as oversight of all client's brand assets. This includes building and protecting the brand with internal and external stakeholders; developing and stewarding the brand guidelines; and managing the photography, illustration and other visual elements used by the brand. We are currently seeking a Brand Visual Asset Manager, who is passionate about brands, Digital Asset Management, illustration, organization & socialization
We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in Austin, TX
This role is a design position within the Brand organization, focused on managing and evolving the visual asset ecosystem-including illustrations, iconography, photography, motion, and AI-generated visuals. It combines design expertise with brand governance and innovation, ensuring all visual assets meet brand standards, are high-quality, and are used responsibly. The role involves setting guidelines, collaborating with creative partners, and leveraging AI as a brand-appropriate accelerator rather than a shortcut
The role blends designer craft, asset management, brand governance, and AI-enabled innovation. This person ensures that all visual assets-whether human-created, vendor-produced, or AI-assisted-are on-brand, high-quality, scalable, and ensures AI is used as a brand-safe accelerator and responsibly activated across channels
Lead the intentional integration of AI tools into the brand's visual ecosystem
Define how, when, and where AI-generated or AI-assisted visuals are appropriate within brand standards
Establish governance frameworks for: AI-generated imagery. AI-assisted illustration and icon creation. AI-modified or extended visual content
Ensure AI outputs are reviewed, refined, and adapted to meet brand quality, accessibility, and compliance standards
Explore emerging AI design capabilities with a brand-first lens, identifying opportunities that enhance speed, flexibility, and creative exploration
Partner with design, UX, brand strategy, legal, and governance teams to ensure AI usage is: ethically sound, legally compliant, aligned with brand values and visual expression
Translate AI experimentation into clear guidance, tools, and workflows for teams
Partner with external vendors, illustrators, and agencies to ensure work aligns with brand visual systems
Provide creative direction and guardrails, not just feedback
Review, refine, and approve externally produced assets before they enter the brand ecosystem
Ensure vendors understand how AI is (and is not) used within brand standards
Work closely with Brand, Creative, UX, Digital, and Platform teams to integrate visual assets consistently across channels
Support brand training, office hours, and enablement efforts related to visual systems and AI usage
Act as a bridge between creative craft and scalable systems, helping teams move faster without eroding brand integrity
Qualification
Required
Robust foundation as a designer or art director, with deep understanding of visual systems and brand expression
Demonstrated design leadership-able to set direction, not just execute
Deep familiarity with illustration systems, iconography, and visual language development
Practical understanding of AI design tools and workflows, paired with robust judgment about when not to use them
Good interpersonal skills and ability to communicate internally and externally
Solid PowerPoint and Illustrator skills
Comfortable operating in an oversight, governance, and enablement model, not hands-on production all day
Robust collaborator with the ability to influence without direct authority
Benefits
Medical
Prescription
Dental
Vision
AD&D
Life insurance offerings
Short-term disability
401K plan
Company
Cella
Cella is a leading Creative Staffing And Consulting Agency.
Founded in 1985
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-09-30Acquired
Leadership Team
Rob Williams
Vice President of Sales
Recent News
Company data provided by crunchbase