Choice Hotels International · 15 hours ago
Analytics & AI Strategy Senior Manager
North Bethesda MD - Corporate Headquarters
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
$132K/yr - $155K/yr
5+ years expChoice Hotels International is one of the largest lodging franchisors in the world, and they are seeking a Senior Manager, Analytics & AI Strategy to advance their enterprise transformation through analytics and AI. This role involves connecting strategy across decision-centric processes, data and AI strategy, and organizational enablement to drive measurable business impact.
HospitalityHotelTravel
Responsibilities
Define the strategic framework for how Choice Hotels prioritizes and deploys analytics and AI against the organization’s most critical business decisions
Design and refine operating processes for the Advanced Analytics team to ensure resources are allocated to the highest-value opportunities and away from lower-impact work
Develop standardized methods for scoping, evaluating, and tracking use cases, ensuring clarity on business objectives, success metrics, and ROI
Lead efforts within the Advanced Analytics team to reinforce a decision-centric mindset, ensuring models, dashboards, and analytics are designed with clear business impact in mind
Create processes and/or identify tools that capture, measure, and feedback outcomes of business decisions influenced by analytics, establishing a closed loop for measurement and continuous improvement
Design and implement a portfolio management framework to oversee the lifecycle of analytics data products, ensuring alignment with enterprise priorities
Define the data roadmap for analytics use cases, ensuring that investments in data sources, platforms, and capabilities are aligned with Choice’s highest-value business decisions
Partner with Technology and Data Engineering to improve data accessibility, quality, and readiness for analytics and AI deployment
Establish strategy and processes for customer data activation and monetization, balancing innovation and revenue opportunities with privacy, compliance, and brand protection
Support the launch of the franchisee satisfaction program, ensuring survey design and data capture processes provide the Advanced Analytics team with a robust foundation to deliver actionable owner insights
Lead the rollout of AI fluency program to the Choice organization in partnership with HR and Technology
Drive enterprise data democratization by supporting the rollout of the data catalog and data dictionaries, making data easier to discover and use across the business
Develop and maintain common data practice guidelines and example queries that promote consistency and quality in analytics work
Refresh and maintain data literacy tools and training (e.g., SQL assessments, practice resources) to elevate foundational skills across the organization
Own project management and coordination of the enterprise LLM content strategy, aligning stakeholders across Digital, Marketing, Distribution, Sales, Reputation Management, Analytics, Technology, and Brand
Facilitate alignment across sub-committees of the enterprise content working group, ensuring a consistent approach to LLM content visibility
Monitor generative AI and LLM industry trends, translating insights into actionable strategies for Choice Hotels
Prepare executive-ready materials and recommendations for steering committees and senior leadership to guide decision-making in this evolving space
Organize and deliver team-wide forums (e.g., town halls, learning sessions) to build engagement and share updates on analytics initiatives
Oversee operational processes including budget tracking, project intake, and knowledge-sharing platforms (e.g., SharePoint)
Develop decision-support materials and presentations for senior leaders, ensuring complex analytics initiatives are communicated clearly and effectively
Identify and implement process improvements that enhance team efficiency and strengthen cross-functional collaboration
Qualification
Required
Bachelor's degree in Analytics, Data Science, Business, or related field or equivalent combination of education and work experience
5+ years in analytics, AI strategy, or related fields with demonstrated ability to lead cross-functional initiatives
Strong project management, consulting-style problem solving, communication skills
Exceptional storytelling and presentation (PowerPoint) skills
Proven ability to influence stakeholders and drive alignment across diverse groups
Ability to balance strategic vision with operational execution
Experience leading cross-functional initiatives, building trust and alignment across diverse stakeholder groups
Demonstrated expertise in change management, with a track record of driving adoption of new processes, tools, or ways of working
This role requires on-site work in a designated office cubicle at least four days per week, availability during standard East Coast business hours, and active use of company communication tools, including enabled email and instant message notifications, throughout the workday
Familiarity with AI platforms, data governance, and analytics tools
Understanding of LLMs and emerging AI technologies
Strategic thinking, influence without authority, and ability to drive organizational change
Excellent collaboration and stakeholder management skills
Preferred
Advanced degree preferred
Experience in hospitality, customer experience, or franchisee engagement is a plus
Knowledge of data strategy, architecture, and governance principles is preferred
Benefits
Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Company
Choice Hotels International
Choice Hotels International is a hospitality franchisor that provides businesses and travelers with a range of lodging options.
1001-5000 employees
H1B Sponsorship
Choice Hotels International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (34)
2024 (29)
2023 (35)
2022 (60)
2021 (40)
2020 (52)
Funding
Current Stage
Public CompanyTotal Funding
$600M2024-06-25Post Ipo Debt· $600M
1996-10-16IPO
Leadership Team
Judd Wadholm
Senior Vice President and General Manager, Core Brands
Noha Abdalla
Chief Marketing Officer
Recent News
2026-01-22
Company data provided by crunchbase