The Intersect Group · 15 hours ago
Associate Marketing Manager / Email Marketing Manager
Nashville, TN
Full-time
Onsite
Senior Level
$40/hr - $48/hr
6+ years expThe Intersect Group is seeking an Associate Marketing Manager / Email Marketing Manager to lead their email marketing efforts and contribute to omni-channel campaign strategies. This role involves managing email performance, collaborating with cross-functional teams, and ensuring effective execution of campaigns.
ConsultingHuman ResourcesInformation TechnologyLegal
Responsibilities
Own end-to-end email strategy, planning, and execution
Develop engaging email campaigns with a storytelling / lookbook approach vs purely transactional
Translate seasonal and lifestyle concepts into monthly campaign themes (e.g., home décor, garden, gift ideas)
Build clear, actionable email briefs that guide copy, design, and deployment
Manage campaign calendars and storytelling arcs across sends
Partner with photography teams to identify assets needed for campaigns; develop shot lists
Collaborate with designers and copywriters to ensure creative aligns with campaign intent
Coordinate with the Social Media Manager to ensure alignment of assets, messaging, and timing
Work with nearshore or execution partners for email building and QA
Understand email reporting, analytics, and performance measurement; translate insights into optimizations
Use enterprise email platforms and CRM tools effectively (current platform is legacy; future transition to Adobe in early 2027)
Support segmentation discussions with CRM specialists; understand audience behavior and performance drivers
Ensure campaign reporting and optimization recommendations are delivered to leadership
Support execution of omni-channel campaigns that tie email with social, in-store activations, and seasonal themes
Identify channel touchpoints and KPIs to measure success (opens, clicks, revenue contribution, engagement lifts)
Qualification
Required
~6–7+ years of experience in marketing or email campaign leadership
Strong portfolio of email work that demonstrates storytelling and lifestyle sensibility
Experience with enterprise or mid-market email/marketing platforms and reporting
Email marketing: 4 years (Required)
email strategy: 4 years (Required)
marketing campaigns: 4 years (Required)
Excellent brief writing & creative direction
Strong organizational skills; comfortable managing campaign calendars
Ability to work cross-functionally and influence without direct authority
Strategic, creative thinker with an analytical grounding
Comfortable with legacy tools today and capable of evolving into new tech
Preferred
Retail or consumer lifestyle background strongly preferred (brands such as Cracker Barrel, Kirkland, Solo, Able, etc.)
Ecommerce email experience welcome if focused on brand/lifestyle storytelling rather than pure product blasting
Benefits
401(k)
Dental insurance
Health insurance
Paid parental leave
Paid time off
Vision insurance
Company
The Intersect Group
The Intersect Group is a staffing and recruiting company that provides staffing and consulting services.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2017-03-31Private Equity
Leadership Team
Joe Myers
Chief Executive Officer
Michael Snyder
Chief Operating Officer and Chief Financial Officer
Recent News
2022-07-06
Company data provided by crunchbase