Reach Agency · 21 hours ago
Influencer Marketing Manager, YouTube Campaigns
United States
Full-time
Remote
Mid, Senior Level
$80K/yr - $100K/yr
4+ years expReach Agency is an award-winning creative agency that serves large Fortune 500 clients including Nestle USA, Clorox, Google, Microsoft and Anheuser-Busch. They are seeking a dynamic Influencer Marketing Manager with proven experience activating creators across YouTube and YouTube Shorts, responsible for talent casting, campaign management, and performance reporting.
AdvertisingVideo
Responsibilities
Research and identify trending talent, emerging creators, and evolving platform trends on YouTube and other social channels
Build client-facing materials including talent recommendation decks, campaign proposals, and strategic presentations
Maintain strong point of view on creator-brand fit based on audience analysis, content quality, and brand alignment
Stay current on platform updates and industry trends through active discovery and monitoring
Build and maintain strong relationships with talent managers and agents
Lead talent casting process from sourcing to proposal with comprehensive vetting protocols:
Conduct brand safety content auditsAnalyze audience demographics and engagement quality
Verify historical performance and authenticity
Complete safety and compliance checks
Communicate professionally with talent and agents throughout the campaign lifecycle, from initial outreach through final deliverable completion
Develop deal terms, creative briefs, and contract language in collaboration with legal team
Negotiate rates, deliverables, and timelines while maintaining budget parameters
Ensure all contracts are accurate, complete, and signed before campaign kickoff
Manage multiple concurrent campaigns from end-to-end, including:
Creative briefing and kickoff calls
Timeline and deliverable tracking
Content review and approval workflows
Revision coordination
Review all content deliverables for quality, brand alignment, and FTC compliance
Verify proper disclosure language and any product claims requiring clarification or substantiation
Provide clear, actionable revision guidance to creators with 24-48 hour turnaround
Build strong working relationships with creators and talent managers to ensure positive experiences
Coordinate timely payment processing and resolve any talent payment issues
Monitor real-time audience sentiment across comments and engagement, flagging potential issues to clients immediately
Keep brand partners informed with proactive updates on talent status, content approvals, and campaign milestones
Track campaign performance metrics including views, engagement, audience reach, and sentiment
Develop end-of-campaign reports featuring:
Performance data and benchmarking
Audience insights and sentiment analysis
Learnings and optimization recommendations
Delegate administrative tasks to Coordinator(s) including contract tracking, payment coordination, and data collection
Ensure team alignment on campaign priorities, timelines, and client expectations
Mentor junior team members on best practices for talent communication and campaign management
Qualification
Required
4+ years of experience in influencer marketing, with at least 2+ years managing YouTube creator campaigns
Portfolio demonstrating successful YouTube and YouTube Shorts campaigns with measurable results
Platform expertise with YouTube creator ecosystem, platform mechanics, and monetization models
Strong negotiation skills with experience managing contracts and talent deals
Knowledge of FTC guidelines and influencer disclosure requirements
Excellent written and verbal communication skills with ability to confidently present to clients
Project management capabilities to handle multiple concurrent campaigns with competing deadlines
Attention to detail in contract review, content QA, and compliance verification
Passion for social media with innate understanding of social trends, platform dynamics, and creator culture
Existing relationships with YouTube creators, talent managers, or agencies
Experience with influencer marketing platforms (Sprout, CreatorIQ, Traackr, or similar)
Background working with brands across multiple verticals
Familiarity with content production processes and creative development
Experience in agency environments with Fortune 500 clients
Benefits
Remote work so you can work where you do your best work
Unlimited Flexible Time Off (FTO), 13 paid holidays, including summer Fridays
Health, dental and vision benefits inclusive of HMO and PPO plans
401k enrollment after three months of hire
Wifi & cell phone reimbursement
Leadership development programs
Competitive paid leave offered to parents
Company
Reach Agency
Reach is a a creative agency built for social video with offices in San Francisco and Los Angeles.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Gabe Gordon
Chief Executive Officer
Lisa Tanner
EVP, Client Services
Recent News
2025-05-17
Company data provided by crunchbase