Roto-Rooter Plumbing and Drain Service · 19 hours ago
Digital SEO Marketing Manager
US-OH-Cincinnati
Full-time
Onsite
Mid, Senior Level
$85K/yr - $105K/yr
3+ years expRoto-Rooter Services Company is seeking a hands-on, data-driven, on-site Manager of SEO to help lead and execute their organic search strategy. The role involves managing SEO initiatives, coordinating with agencies, and optimizing local visibility and rankings across multiple market pages.
Customer ServiceService IndustryWater
Responsibilities
Own and manage the SEO roadmap and prioritization across hundreds of local market pages, ensuring initiatives align to business goals and performance targets
Serve as the primary internal point of contact for our SEO agency, driving alignment, accountability, and clear execution across deliverables
Partner with the SEO agency on on-page, off-page, and technical SEO initiatives—providing oversight, feedback, and internal coordination to ensure successful implementation
Coordinate with internal web development resources to support agency recommendations and ensure SEO updates are implemented accurately and on schedule
Support management and optimization of Google Business Profiles across multiple locations, partnering with agency resources where applicable
Review and interpret performance reporting (GA4, Google Search Consols, and agency reporting platform), identifying trends, diagnosing issues, and recommending next actions
Lead ongoing communication of SEO performance and priorities to internal stakeholders, ensuring visibility into wins, risks, and upcoming work
Stay current on SEO and search platform changes, translating updates into proactive recommendations and testing opportunities
Support the AEO/LLM optimization strategy and roadmap in partnership with our SEO agency and internal teams (e.g., ChatGPT, Gemini)
Prioritize and oversee agency-led initiatives that improve AI-driven discoverability and citations for key service areas (plumbing, drain cleaning, emergency services, water damage)
Partner with agency to ensure measurement and reporting requirements are in place to track impact and guide ongoing optimization
Qualification
Required
3-5+ years of SEO experience, including experience partnering with and oversight of agencies/vendors
Experience supporting or managing SEO initiatives across a large site with local landing pages
Experience optimizing Google Business Profiles in a multi-location environment
Strong working knowledge of local SEO, technical SEO, structured data, and mobile-first design
Proficiency with SEO and analytics tools
Strong communication, prioritization, and project management skills
Ability to translate SEO concepts into clear requirements and priorities for developers and partners
Preferred
Experience in home services or other multi-location service industries
Demonstrated ability to drive accountability and results through external agency partnerships
Experience working in startups or agencies focused on emerging SEO/AI strategies
Familiarity with AEO/ LLM optimization concepts and strategies for AI-driven search discoverability
Benefits
Medical insurance with a Prescription Drug Card
Accident and Critical Illness Insurance
Dental Insurance
Vision Insurance
Paid Vacation
Paid Training
Life Insurance
Matching 401K Retirement Savings Plan
Tuition Reimbursement
Profit Sharing
Company
Roto-Rooter Plumbing and Drain Service
The official LinkedIn page for Roto-Rooter Plumbing & Water Cleanup Service, North America's largest provider of plumbing repair and drain cleaning services.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Bessemer Investors
2022-07-13Private Equity
2022-07-13Debt Financing
2022-07-13Acquired
Leadership Team
Corinne Bangs
Chief Financial Officer
Recent News
2025-11-20
2025-11-04
24-7 Press Release Newswire
2025-10-31
Company data provided by crunchbase