McClatchy Media · 1 day ago
Manager, Audience Growth
United States
Full-time
Remote
Mid, Senior Level
$85K/yr - $110K/yr
5+ years expMcClatchy Media is experiencing transformative growth in the digital space and is seeking a Manager, Audience Growth to drive strategies for audience expansion and monetization. This role involves translating audience growth strategies into measurable initiatives, collaborating cross-functionally, and optimizing engagement across various platforms.
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Responsibilities
Provide strategic direction for audience growth initiatives across brands, translating efforts into measurable outcomes for acquisition, engagement, retention and monetization
Identify, test and scale new audience segments, channels and partnerships to expand reach and diversify acquisition, with a focus on priority verticals including lifestyle content
Oversee integrated, multi-platform audience growth initiatives focused on expansion, engagement and retention, ensuring alignment with audience and revenue goals while collaborating closely with distribution and paid media partners
Analyze and report on audience data, performance trends and market opportunities to inform strategy, guide optimization and develop actionable insights
Collaborate with creative teams to develop and implement audience strategies, ensuring content is optimized for engagement and platform-specific best practices and distributed for maximum value
Act as a hands-on contributor to audience growth efforts, applying platform-specific best practices and identifying new opportunities for reach, engagement and revenue
Monitor SEO performance and identify optimization opportunities
Manage quality control across audience growth initiatives and support administration, documentation, reporting and workflows for scalable, efficient execution
Collaborate closely with other audience roles and cross-departmental teams to align strategies, avoid duplication and ensure cohesive execution
Serve as a consulting resource to other divisions and departments on content marketing, distribution and audience engagement strategies
Provide day-to-day guidance, feedback and support for managers or other audience-focused roles, encouraging innovation and professional growth
Drive a culture of testing, experimentation, and rapid iteration by developing test plans, evaluating results, and scaling successful tactics across brands, verticals, and products
Qualification
Required
5+ years in digital marketing, audience engagement or related roles, with a proven track record of driving engagement, conversions and revenue
Ability to translate audience insights and data into actionable growth strategies, using analytics to inform decisions and optimize campaigns
Strong analytical mindset and a love for data-driven testing, experimentation and iterative improvement
Proven ability to guide and support team members, collaborate across departments and consult with other divisions to align strategies
Deep understanding of digital marketing channels, audience analytics, content management systems (CMS), email service providers, A/B testing tools and social platform management/analytics tools
Strong multi-tasking and organizational skills, with experience managing multiple projects simultaneously
Excellent communication skills, with the ability to present complex ideas clearly and concisely
Bachelor's degree (B.A. or B.S.) from a four-year college or university; preferably in journalism, marketing or the equivalent education, experience, skills and knowledge needed to perform the tasks and responsibilities of the position
Benefits
Healthcare coverage for employees and their families
Financial protection from expected and unexpected expenses
Multiple no-cost wellness resources
Coverage for four-legged friends
401(k) plan with employer match
Competitive paid time off
Corporate holidays
A range of mental health benefits
Company
McClatchy Media
McClatchy Media Company is shaping the future of media by bringing together trusted journalism, engaging lifestyle and entertainment content, trend analysis, and innovative distribution solutions.
1001-5000 employees
H1B Sponsorship
McClatchy Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2020-09-04Acquired
1998-02-12IPO
Leadership Team
Tony Hunter
Chairman and CEO
Company data provided by crunchbase