Banner Life family of companies | life insurance · 15 hours ago
SEO Manager
US-MD-Frederick
Full-time
Hybrid
Mid Level
$91K/yr - $125K/yr
3+ years expBanner Life Insurance Company is a forward-thinking organization committed to transforming purpose into progress. The SEO Manager will develop and implement SEO strategies, optimize content, and enhance organic visibility to drive increased APE production from various channels.
Insurance
Responsibilities
Identify the total SEO traffic and revenue opportunity for Banner Life Insurance Company and create a strategy and set goals to capture that opportunity
Communicate your strategy, goals, and progress to goals in a written format to senior leaders and internal stakeholders
SEO Optimization: Review technical SEO issues and recommend/implement fixes. Develop and execute successful SEO strategies
Conduct in-depth analyses of search engine data from first-party and third-party data sources (e.g., SEO traffic data, rankings data, search console data, etc)
A/B Testing: Minor/significant tweaks to messaging to determine the right message for the right audience in social media, SEO, and SEM
Tracking: Align with analytics and vendors to determine A/B testing success rates. Track the quality score of Google to determine proper website changes were activated. Evaluate competitor ages to ensure SEO effectiveness
Direct off-page optimization projects (e.g. link-building)
Conduct keyword research to develop and execute a Content Strategy
Stay up-to-date with the changing landscape for Generative Engine Optimization (GEO) and execute a strategy to leverage the AI search results
Partner across the organization: As a critical contributor to the marketing team, this person will need to partner across the marketing team to ensure strategies and executions are coordinated where they need to be and gather key inputs and insights from areas required to be successful
Exhibit a strong sense of ownership, bias for action, and superior communication skills; be willing to roll up your sleeves to get the job done
Qualification
Required
3-5 years of experience in SEO
Strong experience in every facet of SEO: technical SEO, on-page factors, user experience, performance, etc
Ability to work with internal customers and manage agencies
Handles the rejection of ideas with a growth mind-set
Excellent analytical skills with demonstrated experience turning data into actionable insights
Deep understanding of how search engines crawl, render, index, and rank web pages
Excellent written and verbal communication and data presentation skills, including an ability to effectively communicate with both business and technical teams
Ability to communicate with all levels within the organization
Ability to manage multiple projects with a focus on individual delivery dates
Preferred
Experience in life insurance preferred, however not required
Benefits
Sign-on bonus
Long term incentives
Annual bonuses
Annual Incentive Plan
15 vacation days
10 sick days
9 paid holidays
Health, life, and dental insurance
401K with company match up to 6%
Pension package
Generous time off
Wellbeing initiatives
Company
Banner Life family of companies | life insurance
The Banner Life family of companies, established through its predecessor companies in 1949, consists of two insurance companies, Banner Life Insurance Company, which insures policyholders and annuitants in 49 states and DC, and Banner Life’s wholly-owned subsidiary, William Penn Life Insurance Company of New York, which insures policyholders and annuitants in New York.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase