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Wpromote · 19 hours ago

Programmatic Campaign Manager

United States

Full-time

Remote

Entry, Mid Level

$74K/yr - $84K/yr

1+ years exp

Wpromote is a leading digital marketing agency known for its commitment to diversity and inclusion. They are seeking a Programmatic Campaign Manager to execute strategic campaign management across various channels, leveraging programmatic advertising expertise to deliver measurable outcomes for clients.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Responsibilities

Executing end-to-end programmatic campaign management across Display, Video, Audio, DOOH and other emerging channels - encompassing strategy formulation, implementation, performance analysis, and stakeholder communication

Leveraging emerging DSP capabilities and data products to unlock competitive advantages for client campaigns

Monitoring industry evolution and translating programmatic trends into actionable opportunities

Ensuring seamless integration of programmatic solutions from leading ad technology partners

Building and optimizing campaign portfolios across DV360, The Trade Desk, Amazon DSP, Stackadapt and complementary DSPs - managing setup, trafficking, and continuous enhancement

Conducting strategic market, audience, and competitive intelligence gathering

Translating campaign data into strategic insights

Maintaining proactive client dialogue to align on objectives and communicate value creation

Developing integrated, omni-channel strategies that advance both brand-building and performance KPIs

Cultivating expertise in programmatic ecosystem trends and emerging opportunities

Qualification

Programmatic campaign managementProgrammatic buying (DSP)Ad traffickingDigital analyticsOmni-channel activationStrategic thinkingVendor relationship managementCommunication skills

Required

1-3 years of hands-on programmatic campaign management experience within agency, in-house, or ad tech environments

Strong foundation in programmatic buying (DSP), measurement frameworks, and audience segmentation strategies

Proficiency in ad trafficking, with Campaign Manager experience valued

Analytical acumen with expertise in digital analytics and reporting platforms applied to paid media optimization

Exceptional communication capabilities - both written and verbal

Collaborative mindset with ambition to grow within a high-performing team

Working knowledge of display, video, audio, DOOH, and third-party data/media ecosystems (DV360, TTD, ADSP, StackAdapt, LiveRamp, etc.)

Strategic thinking ability to conceptualize innovative solutions addressing complex advertiser challenges

Experience in omni-channel activation, optimization, and attribution modeling

Demonstrated capability in managing vendor relationships and cross-functional collaboration

Proven success partnering directly with clients and navigating large, matrixed team structures

Benefits

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Insurance

Company

Wpromote

Glassdoor3.5

Wpromote is an online marketing firm specializing in digital marketing and customer acquisition.

Founded in 2001

El Segundo, California, USA

501-1000 employees

http://www.wpromote.com

Funding

Current Stage

Late Stage

Total Funding

unknown

Key Investors

ZMCShamrock Capital Advisors

2022-10-26Private Equity

2022-10-26Acquired

2018-03-13Private Equity

Leadership Team

Michael Block

Chief Operating Officer

Dennis Ngin

Vice President, Digital Experience

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Company data provided by crunchbase