Wealthsimple · 16 hours ago
Manager, Demand Generation (B2C Lead Generation)
United States
Full-time
Remote
Mid LevelWealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. They are seeking a Demand Generation Manager to own and scale key top-of-funnel demand generation programs, driving high-quality leads and improving conversion across the funnel while collaborating closely with Growth and Sales.
FinanceFinancial ServicesFinTechImpact InvestingPersonal FinanceWealth Management
Responsibilities
Own the execution and optimization of top-of-funnel demand generation across multiple channels, including (but not limited to) paid media, lifecycle programs, content, partnerships, and experiments
Drive lead volume and lead quality, with a strong understanding of downstream conversion and pipeline impact
Partner closely with Sales and RevOps to align on ICPs, lead definitions, routing, feedback loops, and pipeline goals
Optimize the full funnel—from first touch to opportunity—through testing, CRO, and continuous iteration
Build and maintain clear reporting on funnel performance, identifying opportunities to improve conversion rates at each stage
Launch and scale new demand programs, bringing structure and clarity to ambiguous projects and under-defined initiatives
Collaborate cross-functionally with Sales, RevOps, Product Marketing, Data and Creative to ensure tight execution and shared accountability
Qualification
Required
A proven track record of growing top-of-funnel leads through multiple channels, with deep hands-on experience in paid media
Experience partnering with sales organizations, with a solid understanding of how marketing contributes to pipeline and revenue
Strong understanding of the full funnel, including lead generation, qualification, conversion, and optimization
Analytical mindset with the ability to use data to diagnose problems, prioritize opportunities, and measure impact
Comfort operating with autonomy in a fast-moving environment, with a strong bias toward execution and delivery
Clear, structured thinking and strong communication skills
Preferred
Experience in B2B, fintech, SaaS, or other high-growth environments
Familiarity with marketing automation, CRM systems, and experimentation frameworks
Experience supporting or improving lead scoring, routing, or CRO programs
Benefits
Top-tier health benefits and life insurance
Long-term group savings with employer match using our Wealthsimple for Business platform
20 vacation days + 4 wellness days per year, and unlimited sick and mental health days
90 days away program: Employees can work outside of Canada for up to 90 days per calendar year
A wide variety of peer and company-led Employee Resources Groups (e.g., Rainbow, Women of Wealthsimple, Black @ WS)
Company
Wealthsimple
Wealthsimple is a fintech company that offers digital financial services to help investors grow and manage their money.
Founded in 2014
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$1.44BKey Investors
Dragoneer Investment Group,GICGreylock,Meritech Capital PartnersTCV
2025-10-27Series E· $393.08M
2025-10-27Secondary Market· $142.94M
2021-05-03Series B· $610.77M
Leadership Team
Michael Katchen
Co-founder & CEO
Radhika Kakkar
COO
Recent News
2026-02-03
Canada NewsWire
2026-01-16
Calgary Herald
2026-01-08
Company data provided by crunchbase