Loyola Marymount University · 4 days ago
Content and Project Strategist, Enrollment Management
Westchester Campus
Full-time
Onsite
Mid Level
$67K/yr - $72K/yr
4+ years expLoyola Marymount University is a Carnegie classified R2 institution in American Catholic higher education, seeking a Content and Project Strategist to enhance university enrollment initiatives. The role involves creating and managing digital and print content, collaborating across departments, and optimizing communication strategies to support enrollment goals.
AlumniEducationTraining
No H1B
Responsibilities
Write, edit, and publish original content, including student stories, faculty features, program spotlights, and campaign narrative elements, for enrollment-related websites, digital platforms, and print materials
Collaborate with writers, designers, videographers, and other creative partners to develop multimedia content that advances recruitment goals and supports LMU’s distinctive brand
In partnership with centralized and other stakeholders, produce audience-specific content for email marketing campaigns, digital advertising copy, SMS scripts (in partnership with centralized managers), landing pages, videos, event scripts, and other communications
Research, develop, and refine content that communicates LMU’s value proposition, academic distinctions, and student outcomes to prospective students and influencers
Maintain editorial consistency and accuracy across all content, ensuring alignment with LMU’s brand guidelines, style standards, and messaging frameworks
Develop and maintain enrollment-related website content in collaboration with Marcomm and campus partners, ensuring accuracy, accessibility, and SEO and AIEO-informed best practices
Monitor engagement metrics and performance analytics; recommend improvements to maximize reach, engagement, and conversion within enrollment funnels
Contribute to the innovation of digital campaigns and storytelling approaches that support prospect nurturing, program awareness, and yield strategy
Ensure timely updates to webpages, digital assets, and marketing materials that influence prospective student decision-making
Manage concurrent communications projects from intake to delivery, ensuring clear timelines, defined deliverables, and efficient coordination across stakeholders
Maintain and contribute to EMC’s editorial calendar, content roadmap, and production workflow, balancing strategic priorities with operational needs
Facilitate project kickoffs, document requirements, and support cross-team alignment to ensure content initiatives meet enrollment goals
Use project management tools and processes to track progress, allocate resources, manage deadlines, and communicate status updates to internal partners
Participate in strategic planning for campaigns, events, and cyclical enrollment periods to ensure content and project workflows support annual recruitment cycles
Build and maintain strong working relationships with Enrollment Management departments and academic schools/colleges to gather stories, identify opportunities, and ensure aligned messaging
Provide editorial guidance, writing support, and messaging consultation to partners across campus
Represent EMC in collaborative meetings, cross-functional initiatives, and content planning discussions
Share best practices, templates, and tools that elevate communications quality and foster consistent storytelling across units
Ensure all content is accurate, up-to-date, brand-aligned, and compliant with university guidelines and requirements
Maintain a high standard of editorial quality, inclusive language, and user-centered communication
Contribute to improving internal processes, documentation, and standards that enhance the unit’s efficiency and output quality
Qualification
Required
A bachelor's degree in marketing, communications, journalism, English, public relations, or a related field
Four or more years of progressively responsible experience in marketing communications, content strategy, or project management, preferably in higher education or mission-driven organizations
Excellent writing, editing, and storytelling skills with the ability to translate complex information into clear, engaging content for diverse audiences
Demonstrated proficiency with content management systems, email marketing tools, and project management platforms
Experience developing and executing content strategies across web, email, social media, video, and print channels
Strong organizational and project management skills, with the ability to manage and prioritize multiple deadlines and collaborate across teams
Working knowledge of analytics tools and the ability to interpret performance data to inform improvements
Ability to thrive in a fast-paced, deadline-driven environment with diverse stakeholders
Company
Loyola Marymount University
Loyola Marymount University is a school in Los Angeles.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$8.08MKey Investors
FLETCHER JONES FOUNDATIONW. M. Keck FoundationNational Cemetery Administration
2025-08-28Grant· $1M
2024-10-01Grant· $5M
2024-06-17Grant· $0.35M
Leadership Team
Thomas Poon
President
Recent News
2026-01-06
2025-12-19
2025-12-10
Company data provided by crunchbase