DraftKings Inc. · 15 hours ago
Senior CRM Associate, Spanish
Boston, MA
Full-time
Onsite
Mid, Senior Level
$70K/yr - $88K/yr
2+ years expDraftKings Inc. is a technology company at the forefront of sports entertainment, leveraging AI to enhance customer experiences and streamline operations. As a Senior CRM Associate, you will manage marketing campaigns, create Spanish-language content, and collaborate with various teams to drive data-informed marketing strategies.
Fantasy SportsGamingOnline GamesSports
Responsibilities
Create and translate Sportsbook communications into Spanish, ensuring all messaging is culturally relevant, clear, and aligned with brand and legal guidelines
Create original Spanish-language content for promotional campaigns across the Sportsbook product
Setup and manage the performance of marketing campaigns across different teams
Work cross-functionally with a broad set of Analytics, Product, and Engineering partners to incorporate user preferences, A/B tests, and product enhancements into channel plans
Serve as the CRM operational lead during peak hours in the sports world (this role will be required to work nights/weekends and show a flexible schedule to respond to changing business needs)
Execute structured A/B tests and lead analysis of results to maximize business impact
Measure, report, and analyze campaign performance and test results, sharing learnings cross-functionally
Work closely with the Marketing Creative team to deliver innovative, best-in-class creative concepts and designs
Write emails, push notifications, SMS, and more aligned to our marketing standards and brand guidelines
Qualification
Required
Professional fluency in Spanish and English, both written and verbal
Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field
2+ years of relevant marketing experience, preferably in the eCommerce or gaming industry
Exceptional analytical skills with the ability to clearly communicate results and define the next steps
Well organized and great attention to detail, with the ability to work on multiple projects simultaneously, often under challenging time constraints
Experience with A/B testing and knowledge of (or willingness to learn) HTML and other analytics tools
Knowledgeable sports fan with polished copywriting and oral communication skills
Willing to work non-standard hours based on the sports calendar
Proven experience as a self-starter who is comfortable in a fast-paced, quickly changing environment
Benefits
Bonus
Equity
Benefits
Company
DraftKings Inc.
It's simple, we believe life is more fun when you're in on the action.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.64BKey Investors
Michael JordanManhattan Venture Partners (MVP)Eldridge Industries
2025-03-04Post Ipo Debt· $600M
2024-06-06Post Ipo Equity· $324.04M
2020-09-02Post Ipo Equity
Leadership Team
Jason Robins
CEO and Co-Founder
Alan Ellingson
Chief Financial Officer
Recent News
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