Rula · 3 days ago
Sr. Content & Social Marketing Manager (Remote)
United States
Full-time
Remote
Senior Level, Lead/Staff
$154K/yr - $172K/yr
8+ years expRula is a remote-first company dedicated to improving mental health care. As the Sr. Content & Social Marketing Manager, you will lead the content strategy and creation across various platforms, ensuring cultural relevance and brand alignment while mentoring a growing team.
Addiction TreatmentHealth CareHome Health CareMental HealthPersonal HealthWellness
Responsibilities
Spearhead and evolve Rula’s content ecosystem across organic social and owned content surfaces
Own both strategy and content creation to ensure content remains culturally relevant, clinically grounded, and performance-driven
Lead and mentor a growing content team and partner closely with marketing peers
Build the operating model that allows for scaling high-quality content efficiently and responsibly
Translate audience and cultural insights into storytelling that resonates emotionally while delivering measurable business impact
Connect brand, culture, and performance across the organization
Navigate complexity and make thoughtful tradeoffs in a regulated healthcare environment
Qualification
Required
8+ years of relevant marketing experience, with at least 3+ years focused in content marketing specifically, including hands-on experience managing individuals overseeing organic social and other owned content channels
Experience leading cutting-edge content strategy that delivers on audience needs, cultural trends, brand values and business goals – with a constant eye on leveraging industry best practices to create clear, compassionate, human, and brand-aligned content
Direct involvement producing and directing multi-format content, with strength in video, long-form writing, and storytelling
Deep understanding of SEO, search evolution and AI-driven discovery
Expertise in the tools utilized for social media management, social listening and creative asset management (e.g. Meta Business Suite, Hootsuite, Sprout, Meltwater, Canva, YouTube Studio, CapCut)
Proven track record of operating with speed within ambiguity, pivoting quickly for cultural moments and making sound decisions without perfect information
Strong data literacy and analytical mindset, with familiarity using metrics to evaluate performance and optimize strategies
Preferred
2+ years experience at a high-growth start-up and/or healthcare brand
Deep expertise managing a complex system of freelance contributors of content creators, writers and editors, and agency partners
Prior experience in B2B Content Marketing
Previous experience working in a HIPAA compliant or highly regulated environment
Benefits
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Support for your mental and physical health
New hire home office stipend: Set up your workspace for success
Quarterly department stipend: Fund team-building activities or in-person gatherings
Wellness events and lunch & learns: Explore a variety of engaging topics
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Company
Rula
Rula is a leading company in the behavioral healthcare space, with a mission to make mental healthcare work for everyone.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$110.85MKey Investors
HedosophiaTribe CapitalWing Venture Capital
2024-07-15Series C
2022-01-28Series B· $88M
2021-04-01Series A· $17.5M
Leadership Team
Joshua Bruno
Co-Founder & CEO
Gabriel Diop
Co-founder
Recent News
2026-01-07
Company data provided by crunchbase