Pfizer · 5 days ago
Director Customer Data Platform Audience Implementation
Pennsylvania, United States
Full-time
Hybrid
Director/Executive
$163K/yr - $261K/yr
8+ years expPfizer is a leading pharmaceutical company focused on healthcare provider, consumer, and patient engagement. They are seeking a Customer Data Platform expert to support their US CRM Marketing team by building and optimizing email targeting strategies using Salesforce Data Cloud, ensuring effective audience modeling and messaging.
BiotechnologyMedical DeviceHealthcarePharmaceuticalHealth CareMedicalPrecision Medicine
No H1B
U.S. Citizen Only
Responsibilities
Influence and support US Consumer and US HCP CRM teams as a SFDC tech expert, to ensure that CRM strategists’ targeting choices are optimized to drive business outcomes while ensuring that there is clarity among all stakeholders on the audience requirements and success metrics
Be the hands-on-keyboard person building the US CRM team’s email audiences, personalization and data extensions in Salesforce Data Cloud (SFDC)
Partner closely with engineering and technical leads understanding, at a nuanced level, the data types that will be available within the US CDP
Support Pfizer Operations with their efforts to validate and approve the SFDC audiences and data extensions. Act as main point of contact for audiences and data extensions
Offer the US CRM team expertise, support and thought leadership across Salesforce Marketing Cloud’s audience-related solutions such as Audience Builder, Einstein for Marketing Cloud Engagement and Einstein Marketing Insights, becoming the team’s lead expert across those
Utilize Salesforce Marketing Cloud analytics to extract insights that improve CRM targeting strategy and to measure CRM’s impact to our stakeholders
Lead the transition of CRM Marketing audiences from business rules to probabilistic models that are created to drive an outcome, based on machine learning models that attempt to predict the business impact and efficiency of actions by Pfizer Marketing
Engage with Pfizer data scientists and analytics project managers to incorporate their audience models and efforts into the CRM Marketing team’s audience strategies
Utilize Salesforce Interaction Studio to enhance personalization
Utilize measurement and ML-driven solutions such as dynamic sending/suppression lists to manage unsubscribe rates
Continuously refine and optimize CRM audience segments based on campaign performance and customer behavior metrics such as click-through rates and conversion rates
Qualification
Required
CDP expert, significant experience utilizing Salesforce Data Cloud to target emails and to build audiences
Bachelor's degree in related field with 8+ years of relevant experience in a healthcare environment or in digital marketing
Experience working with relational databases, SQL, or data schema to understand and query potential data sources
Exceptional interpersonal skills and mastery of working in a matrix environment
Demonstrated business acumen, strong analytical skills and strategic mindset
Role model for the PFE Values (Courage, Excellence, Equity and Joy)
Executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization
Demonstrated analytical and conceptual problem-solving skills
Discretion and trustworthiness in dealing with confidential information
Preferred
Salesforce Data Cloud Consultant and/or Architect certification
Salesforce Marketing Cloud experience
2+ years' experience in the pharmaceutical industry
Intermediate knowledge of SQL
Experience building executive level work product and partnerships to ensure CRM strategy success
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
Benefits
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation
Holiday and personal days
Paid caregiver/parental and medical leave
Health benefits to include medical, prescription drug, dental and vision coverage
Company
Pfizer
Pfizer is a biopharmaceutical company that discovers, develops, and delivers medicines and vaccines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$38BKey Investors
Starboard Value
2025-11-21Post Ipo Debt· $6B
2024-10-07Post Ipo Equity· $1B
2023-05-16Post Ipo Debt· $31B
Leadership Team
Albert Bourla
Chief Executive Officer
Ian Read
Chief Executive Officer
Recent News
2026-02-09
Company data provided by crunchbase