Valpak · 1 day ago
Senior Manager, E-commerce Growth & Performance
United States
Full-time
Remote
Senior Level
7+ years expValpak is a company focused on consumer and e-commerce performance optimization. The Senior Manager, Consumer & E-commerce Performance is responsible for measurement, analytics, and performance optimization to drive consumer growth and revenue expansion.
Marketing & Advertising
Responsibilities
Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals
Design and maintain weekly executive dashboards for senior leadership
Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes
Partner with analytics, finance, and engineering to ensure clean instrumentation
Establish and manage a test-and-learn framework across consumer touchpoints
Translate performance insights into executive-ready narratives and case studies
Evaluate emerging analytics tools and best practices
Analyze product sell-through and make strategic recommendations for optimization
Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization
Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance
Other duties as assigned
Qualification
Required
7+ years of experience in consumer performance marketing, e-commerce, analytics, or growth strategy
Experience building KPI frameworks and executive dashboards
Strong understanding of attribution and incremental lift measurement
Experience with GA4 or similar analytics platforms
Email and SMS program analysis and optimization
Advanced Excel and data analysis skills
Strong communication skills
Company
Valpak
Valpak provides direct marketing and omnichannel media solutions for local and international companies and brands.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Chris Cate
Chief Executive Officer
Chris Jacobs Sr.
President/CEO
Company data provided by crunchbase