ICON Strategic Solutions · 17 hours ago
Digital Media Buyer
US, Blue Bell (ICON)
Full-time
Hybrid
Mid Level
3+ years expICON plc is a world-leading healthcare intelligence and clinical research organization. They are seeking a Digital Media Buyer to join their Patient Recruitment Solutions digital team, responsible for digital advertising deployment, optimization, and reporting to facilitate impactful patient recruitment campaigns.
Pharmaceuticals
Responsibilities
Launch digital advertising through online channels globally to drive patient recruitment for supported clinical studies with a focus in Google and Meta channels
Monitor and optimize the performance of digital advertising campaigns and assess performance against goals (ROI and KPIs)
Produce reports and recommendations concerning current and future advertising and patient recruitment strategies
Liaise with the marketing team on current and upcoming studies, contributing to the formulation of digital outreach strategies
Provide strategic input to copywriters drafting patient recruitment advertising materials copy and consult with design and production team members to develop images / video assets
Liaise with study leads on study start-up requirements and during the study enrollment to deliver against randomization targets
Liaise with media agencies and external vendors to support patient recruitment initiatives
Qualification
Required
3-5+ years digital campaign set up & management experience
Experience with materials development and deployment (inclusive of static ads and short-form video reels), via Google (Search and Display Network), Meta channels, Tik Tok, YouTube, and Spotify
Strong written and verbal communication skills
Experience with Microsoft Office Suite, specifically with PowerPoint
Bachelors degree
Preferred
Experience in clinical trials and drug development space
Benefits
Various annual leave entitlements
A range of health insurance offerings to suit you and your family’s needs.
Competitive retirement planning offerings to maximize savings and plan with confidence for the years ahead.
Global Employee Assistance Programme, TELUS Health, offering 24-hour access to a global network of over 80,000 independent specialised professionals who are there to support you and your family’s well-being.
Life assurance
Flexible country-specific optional benefits, including childcare vouchers, bike purchase schemes, discounted gym memberships, subsidised travel passes, health assessments, among others.
Company
ICON Strategic Solutions
ICON Strategic Solutions is the global leading provider of Functional Service Provision (FSP) services.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jennifer Alamo Linnell
VP, HR Business Partnering
Aimée Guzmán
External Partnerships Project Manager & Site Lead | Providing Services for J&J Innovative Medicines
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