Mars Veterinary Health · 1 day ago
Director of Media Services
New York, NY
Full-time
Onsite
Director/Executive
$154K/yr - $241K/yr
7+ years expMars Veterinary Health is a global network of veterinary practices committed to making a positive impact on people, pets, and the planet. The Director of Media Services will drive global growth by unifying media planning and buying across various banners, focusing on client acquisition and optimizing media strategies.
Health Care
Responsibilities
Leads the full transition of MVH’s $50M+ paid media investment to one global partner and integrating planning, buying, and measurement across five banners and two regions to create a sophisticated, demand-driving media program
Grows value by expanding reach and engagement, developing new client acquisition strategies, and collaborating with channel, experience, and data teams to design and optimize client-lifecycle growth initiatives
Plans and executes integrated global and banner campaigns across paid channels while managing centralized media capabilities, operations, measurement, optimization, and pilot programs
Advances MVH’s media platform and technology in close partnership with the Chief Digital & Information Officer (CDIO) to unlock scalable growth and next-generation media capabilities, while navigating a resource-constrained environment and leading teams new to sophisticated marketing practices
Drive New Client Acquisition – Grow value by expanding reach and engagement, developing acquisition strategies, and guiding Publicis to deliver measurable increases in first-time appointments with new pets
Lead Publicis Transition – Oversee the global migration from seven incumbent media agencies to Publicis, ensuring continuity of campaigns, clean handoffs, and on-time, on-budget completion
Integrate Banner Media – Develop and execute a unified media strategy across VCA, Banfield, BluePearl, and MVH Europe (Linnaeus and AniCura), aligning objectives, KPIs, and budget allocations to drive organic growth
Advance Media Platform & Technology – Partner with the CDIO and digital/data teams to modernize MVH’s media infrastructure, enabling advanced targeting, analytics, attribution, and automation
Plan & Execute Global Campaigns – Direct in the planning, buying, and optimization of integrated global and banner campaigns across paid, media channels to maximize efficiency, reach, and ROI
Measurement & Optimization – Establish shared metrics, dashboards, and test-and-learn protocols to track performance, optimize spend, and accelerate pilot programs into scalable investments
Operate in Resource-Constrained Settings – Build business cases, design pilots, and apply challenger-control approaches to prove impact and secure scaled funding
Change Leadership – Champion adoption of modern media practices across banners, coaching teams new to sophisticated marketing to embrace data-driven, client-lifecycle growth initiatives
Stakeholder Alignment – Partner with banner client leads, finance, procurement, and global teams to ensure media investments support enterprise growth objectives
Team Leadership – Build and lead a small global media team to manage agency performance, channel strategy, and continuous innovation
Qualification
Required
Bachelor's degree in marketing, communications, or a related field required. (MBA not required.)
Minimum 7 years of progressive experience in digital advertising and media, gained within a global brand, consumer services company, or advertising agency
Proven success leading large-scale agency transitions and global media consolidations
Deep expertise in data, analytics, and technology platforms for media planning, buying, measurement, and automation
Demonstrated ability to innovate in consumer services marketing for high-involvement, high-emotional connection categories (e.g., financial services, hospitality, D2C subscription services). This is not a job for packaged goods marketers
Experience operating in resource-constrained, complex, matrixed organizations, with a strong track record of influencing without direct authority
Ability to design and scale pilots, test-and-learn programs, and business cases that build confidence and unlock future investment
Strong experience managing complex paid media budgets ($50M+), negotiating contracts, and optimizing ROI
Benefits
Medical, dental, and vision insurance for you and your loved ones.
Fertility and family-building assistance.
Paid Parental leave.
Practice Paid Basic Life Insurance.
Practice Paid Short- and Long-Term Disability.
Automatic enrollment 401(k) Savings Plan after 60 days of employment with generous company match.
Commuter Benefits.
Legal Plan.
Health Savings Account & Flexible Spending Account.
Mental health support and resources.
Paid Volunteering.
Continuing Education allowance & MED hours for eligible positions.
Student Debt Relief (for full-time DVMs).
A Variety of discounts including Mars, PetSmart, Royal Canin, fitness, cellular and so much more.
Company
Mars Veterinary Health
Mars Veterinary Health is a Petcare company.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Andrew Maccabe
Global Vice President for Healthcare Education
Andre Babaian
Senior Director
Recent News
BluePearl Management, LLC
2025-11-05
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