Galent · 1 day ago
Marketing Analytics Lead/Manager - Adobe Analytics
New York, NY
Contract
Onsite
Senior Level
5+ years expGalent is a company focused on delivering high-impact technology solutions that shape the future of digital transformation. They are seeking a Marketing Analytics Lead/Manager to dive deep into web analytics and user journey analysis, optimize conversion paths, and deliver strategic recommendations to guide future marketing investments.
Computer Software
Hiring Manager
Aravin Kumar
Responsibilities
Dive deep into web analytics and user journey analysis to understand customer behavior and optimize conversion paths
Map user journeys, analyze engagement metrics (bounce rate, time on site, scroll depth), and pinpoint opportunities for site and campaign improvement
Build and maintain Analytics dashboards for executive stakeholders, and create custom metrics, segments, and dimensions in Adobe Analytics
Analyze paid media performance across social, programmatic, search, and display channels
Deliver executive-ready reports, dashboards, and strategic recommendations to guide future marketing investments
Work cross-functionally with social media, paid media, content, and email marketing teams to deliver quarterly insights and recommendations to senior leadership
Qualification
Required
5+ years' experience with Adobe Analytics (workspace analysis, segments, calculated metrics, API integrations), SQL for data extraction and analysis, and dashboard creation using Tableau or similar visualization tools
Familiarity with marketing analytics platforms such as ThoughtSpot, web debugging tools, and data engineering concepts (ETL, data quality management)
Demonstrated ability to analyze digital marketing campaigns across paid social, programmatic, search, display, and email channels
Skilled in user journey mapping, conversion optimization, and website A/B testing
Proficient with key marketing metrics (CTR, CPL, CPC, CPM, ROAS, engagement, bounce rate, time on site) and marketing technology stacks (tag management, attribution tools, CDPs)
Expert at translating complex data into clear, actionable insights for executive audiences
Company
Galent
Galent is an AI-native digital engineering firm at the forefront of the AI revolution, dedicated to delivering unified, enterprise-ready AI solutions that transform businesses and industries.
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase